PHILADELPHIA (November 9, 2021) – Playfly Sports, the leading full-service sports marketing company operating at the intersection of sports marketing, media, and technology, today announced a new 10-year agreement with Villanova University Athletics. The multimedia rights partnership will run through the conclusion of the 2032 school year and build upon the great local and national notoriety garnered with Villanova Athletics in recent history.
The partnership with Villanova dates back to 2016 and has since included two men’s basketball national championship victories.
“Villanova Athletics has experienced monumental growth over the last six years,” said Mike Schreiber, Founder and CEO of Playfly Sports. “This continued relationship is an exciting opportunity for us to continue innovating and showcasing the Villanova brand on the national stage.”
“Since we joined forces five years ago, Playfly Sports has been a wonderful partner for Villanova Athletics,” said Villanova Vice President & Director of Athletics, Mark Jackson. “Together we have forged new alliances in the corporate marketplace and created vital new revenue streams that help us better serve our student-athletes across 24 sports. We’re thrilled to announce this extension of our agreement and look forward to working with Drew Young and his team to continue to enhance Villanova Athletics.”
As part of the new agreement, Playfly Sports will continue to manage all aspects of the corporate partnerships’ portfolio for Villanova Athletics, connecting brands with passionate Wildcat fans. Corporate partners will have new engagement opportunities to bolster their own brands through event sponsorships, promotions, hospitality and innovate digital and social media opportunities. Playfly Sports looks forward to enhancing current partner relationships and working with new local, regional and national partners to celebrate the rich tradition of Villanova Athletics and its talented student-athletes.
The extended and expanded agreement reflects Playfly’s commitment to fostering deep relationships with its collegiate partners. Now managing multimedia rights for approximately 30 unique properties, Playfly is forging partnerships with a digital-first mindset to help elevate these brands with innovation and strategic sponsorships.
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About Playfly Sports
Playfly Sports is a full-service sports marketing company operating where sports marketing, media & technology converge. Playfly Sports drives outcome-based solutions for brands reaching approximately 83% of all U.S. sports fans generating over 230bn impressions each year in pro, college, and high school sports. Utilizing the influence and durability of local sports fandom, Playfly Sports exclusive rights in the NBA, NHL, MLB, NCAA, esports, and high school sectors drive value for our local, regional, and national brand partners. Playfly’s insights-infused multimedia and tech platforms drive innovation through scaled linear, digital, in-venue, and experiential marketing and engagement assets. Playfly Sports has the unique ability to partner, innovate, and advance the aspirations of athletes, brands, academic institutions, and sports fans across the U.S. Playfly Sports is Igniting Brands through the Love of Fans. Visit Playfly Sports online at playfly.com and follow Playfly Sports on LinkedIn, Twitter and Facebook: @PlayflySports.
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