Since its inception in September of 2020, Playfly Sports has grown to become a major player in collegiate, high school, esports, and professional athletics. Playfly emerged with the goal of providing revitalized marketing solutions to the sports industry. As the fan experience continues to rapidly evolve with the growth of digital streaming and fan engagement, building a digitally-enabled, full service sports marketing business continues to be the driving force for Playfly Sports to change the landscape.
Officially launched following the acquisition of both Outfront Media Sports and Collegiate Star League (CSL), Playfly Sports laid the foundation for the next generation of sports marketing and media rooted in partnership and innovation.
Playfly’s growth into a full-service, integrated sports marketing and media company took its next leap with an acquisition of three storied business units from Fox in March of 2021. Home Team Sports, Impression Sports and Entertainment, and Fox Sports College Properties joined the Playfly roster, bolstering the company’s collegiate portfolio and expanding offerings into the regional sports network, advertising sales, and naming rights arenas. Playfly represents ad inventory for the most passionate sports fans of all NBA, NHL and MLB teams across the United States.
Playfly Sports is led by CEO and Founder, Michael Schreiber, and is backed by Access Holdings and Sinclair Broadcast Group.
A dynamic innovator in his field, Michael leads Playfly Sports with vision towards the future and a keen understanding of the needs of his clients. He has led many transformations in his career, from the industry’s first TV and Film digital distribution deals at NBC Universal, to the founding of hulu.com in 2007. He also spent a number of years in advertising sales supporting the NBC Sports and Olympics properties. After the NBC Universal acquisition by Comcast, Schreiber was asked to lead the digital transformation at Comcast Cable as the SVP in charge of new media and digital content/platform deals.
Additionally, Schreiber led the development of sports league digital rights, advertising tech deals, and was part of the team that founded Comcast’s Streampix subscription on-demand service (predecessor to Peacock). In 2016, he became the Chief Content Officer and founding executive of Altice USA managing a division with three TV businesses and over 600 people. During his tenure at Altice USA, it quickly became a Fortune 500 company and the 4th largest cable company in the US with an initial public offering on the New York Stock Exchange in 2017.
He was also instrumental in the investment and acquisition of the Cheddar digital news business into the Altice family in 2019. Schreiber graduated from the University of Virginia with a B.S. in Finance and holds an MBA from Northwestern’s Kellogg School of Management.