Playfly Sports is a sports media, marketing and technology business centered around the team, league, brand, and network. Our belief in ‘Fandom as a Service’ and focusing on a consultative, data driven approach to reach, engage, monetize and measure fandom gives our property and brand partners a competitive advantage.
Integrating brands into the fandom and passion of live games, highlights and other sports content, including across all US-based MLB, NBA and NHL teams in linear television, live streaming, and digital platforms.
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Owning and activating sports marketing rights and multi-media rights for many of the leading collegiate sports properties, high school athletic associations and sporting venues.
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Providing cutting-edge solutions across budding sports categories to engage fans and drive new revenue, leveraging in-house technical capabilities, content creation, and a diverse array of relationships with industry experts.
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Using fan data and leading fan-engagement technology, our commercial sports agency drives consistent and impactful sports marketing strategies across the sports ecosystem, specializing in large-scale sponsorship sales, gameday revenue and brand representation.
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Since its inception in 2020, Playfly Sports has grown to become a real force in the high school, collegiate, esports and pro sports sectors. We emerged with the goal of providing a new and different approach to navigating the sports industry. As the fan experience continues to rapidly evolve with the growth of digital streaming and fan engagement, the driving force behind our company is building a digitally enabled, full-service sports marketing business.
A dynamic innovator in his field, Michael leads Playfly Sports with a vision towards the future and a keen understanding of the needs of his clients. He has led many transformations in his career, from the industry’s first TV and Film digital distribution deals at NBC Universal, to the founding of hulu.com in 2007. He also spent a number of years in advertising sales supporting the NBC Sports and Olympics properties.
After the NBC Universal acquisition by Comcast, Schreiber was asked to lead the digital transformation at Comcast Cable as the SVP in charge of new media and digital content/platform deals.
Additionally, Schreiber led the development of sports league digital rights, advertising tech deals, and was part of the team that founded Comcast’s Streampix subscription on-demand service (predecessor to Peacock). In 2016, he became the Chief Content Officer and founding executive of Altice USA managing a division with three TV businesses and over 600 people. During his tenure at Altice USA, it quickly became a Fortune 500 company and the 4th largest cable company in the US with an initial public offering on the New York Stock Exchange in 2017.
He was also instrumental in the investment and acquisition of the Cheddar digital news business into the Altice family in 2019. Schreiber graduated from the University of Virginia with a B.S. in Finance and holds an MBA from Northwestern’s Kellogg School of Management.