ABOUT US

Our people & culture are our secret weapon.

Our commitment.

At Playfly Sports, we promote and foster diversity, equity, inclusion and belonging through the four pillars of education, recruitment, development and community. We strive to empower and embrace equal voice, opportunity, and expression, thereby elevating our culture to inspire members of Playfly Sports and our surrounding communities.

Acting on this commitment, Playfly’s internal Diversity, Equity, Inclusion and Belonging (DEIB) Council consistently works to amplify the voices of our team members through our employee-led Inclusion Resource Groups (IRGs):

Values & Diversity

At Playfly Sports, our people fuel our purpose, and partnership is our passion. As we work towards a reinvigorated and more inclusive sports marketing and media sector, we are proud to work alongside some of the most prestigious sports properties, brands, and innovators.

Our history

An Innovative Emergence Into Sports Media

Since its inception in 2020, Playfly Sports has grown to become a real force in the high school, collegiate, esports and pro sports sectors. We emerged with the goal of providing a new and different approach to navigating the sports industry. As the fan experience continues to rapidly evolve with the growth of digital streaming and fan engagement, building a digitally enabled, full-service sports marketing business is the driving force behind our company.

Officially launched following the acquisition of both Outfront Media Sports and Collegiate Star League (CSL), we laid the foundation for the next generation of sports marketing and media, rooted in partnership and innovation.

Our growth into a full-service, integrated sports marketing and media company took our next leap with an acquisition of three storied business units from FOX in March 2021. Home Team Sports, Impression Sports and Entertainment and Fox Sports College Properties joined our roster, bolstering our collegiate portfolio and expanding offerings into the Regional Sports Network, advertising sales, naming rights and other large sponsorship sales disciplines. We represent ad inventory for the most passionate sports fans of all MLB, NBA, NHL, and WNBA teams across the United States.

We continued our trajectory with multiple further acquisitions, including Premier Partnerships and The Aspire Group.

Playfly Sports is led by CEO and Founder, Michael Schreiber, and is backed by Access Holdings and Sinclair Broadcast Group.