PHILADELPHIA (September 1, 2021) – Playfly Sports, the full-service sports marketing company operating at the intersection of sports, media and technology, today announced the promotion of Craig Sloan to Chief Operating Officer (COO).
“We are thrilled to welcome Craig to this new leadership position, which will enable Playfly to capture the very best of our divisions and go to market with a more unified and comprehensive solution,” said Mike Schreiber, Playfly Founder & CEO. “Under Craig’s leadership, Playfly will be even better positioned to deliver greater value to our partners.”
Sloan’s responsibilities will expand to include oversight for Playfly Sports Properties (PSP), in addition to his continued leadership of Home Team Sports and Impression Sports & Entertainment. He will continue reporting to Schreiber, as part of the Playfly management team.
“My job will be to tap into the very best of our divisions to fulfill brand, media and business objectives for our partners through our varied and valuable assets in MMR and media,” added Sloan. “We have an accomplished team with creative, insights, operational, and sales expertise across each of our business units that I am proud to work with as we continue to expand our capabilities.”
Previously, Sloan has led the Home Team Sports sales team for the past two decades. Under his leadership the company secured partnerships with every Regional Sports Network and numerous collegiate conference networks, delivering more than half a billion dollars in annual gross revenue.
Playfly also announced the promotion of Chief of Staff and Head of Strategy, Geoff Kalan, who will be elevated to Chief Strategy Officer. Kalan, who came to Playfly following a career in investment banking with Lazard, will shift his focus to building relationships with innovative partners that drive further the company’s aggressive growth plans.
“With nationally scaled business operations, Playfly is the premier platform for brands to access sports fans locally in pro, college, high school, and esports. We are committed to making meaningful investments in our people and quickly promoting those that demonstrate a passion for innovation and disrupting the status quo,” added Schreiber. “We look forward to leveraging Craig and Geoff’s expertise to streamline our operations and seek out new technology solutions that drive revenue for our current and prospective partners.”
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About Playfly Sports
Playfly Sports is a full-service sports marketing company operating where sports marketing, media & technology converge. Playfly Sports drives outcome-based solutions for brands reaching approximately 83% of all U.S. sports fans generating over 230bn impressions each year in pro, college, and high school sports. Utilizing the influence and durability of local sports fandom, Playfly Sports exclusive rights in the NBA, NHL, MLB, NCAA, esports, and high school sectors drive value for our local, regional, and national brand partners. Playfly’s insights-infused multimedia and tech platforms drive innovation through scaled linear, digital, in-venue, and experiential marketing and engagement assets. Playfly Sports has the unique ability to partner, innovate, and advance the aspirations of athletes, brands, academic institutions, and sports fans across the U.S. Playfly Sports is Igniting Brands through the Love of Fans. Visit Playfly Sports online at playfly.com and follow Playfly Sports on LinkedIn, Twitter and Facebook: @PlayflySports. www.playfly.com
