Playfly Insights is a leading provider of thought leadership, fan data and insights to the sports industry. We compile and produce full-scope analytics and studies, as brands and partners alike seek to share their stories. Inside and outside the sports industry, clients look to Playfly to understand what makes fans tick. From consumer buying habits to values and motivators, we know fandom. Decision-makers in clubhouses, boardrooms, and newsrooms leverage our data insights to uncover fan trends, preferences, and behaviors. Our data and analysis help them better understand the sports fandom landscape and deliver on business objectives. Increase brand awareness, maximize ROAS, activate new audiences, and more with data-backed solutions from Playfly Insights.
Reach out to Playfly Insights today to get your own custom study.
Playmakers: Playfly Sports Leadership Series
Through Playmakers, we’re bringing you exclusive insights, perspectives, and expertise from our industry-leading executives as they tackle some the biggest challenges, and opportunities, in the business of sports.
In our second episode, Craig Sloan, Playfly Sports CEO, sits down with Gregg Liebman, Head of Insights at Playfly Sports, to unpack the recent release of the Playfly FanScore: College Basketball Edition. Gregg breaks down the untapped marketing potential of the college basketball regular season, how brands can more effectively invest in the space, and some of the most surprising—and telling—insights uncovered in the report. Together, they explore how data is reshaping fan engagement strategies and opening up new opportunities across the collegiate sports ecosystem.
Stay tuned for more leadership perspectives and behind-the-scenes discussions that shape the future of sports business!
EPISODE 1: Christy Hedgpeth, President of Playfly Sports Properties
EPISODE 2: Gregg Liebman, Head of Insights at Playfly Sports
FanScore Business Report
Playfly Sports, the sports industry’s leading revenue maximization company, announced the release of its latest FanScore business report, a white paper entitled Modernizing the Business of College Sports. This comprehensive report provides an in-depth analysis of the evolving landscape of collegiate athletics, offering insights that show why Athletics Departments that adopt an ‘enterprise mindset’ will outpace their peers.
The report outlines how the most successful Athletics Enterprises will adopt an innovative business mindset, leveraging data-driven decision-making, third-party partnerships, and alternative capital structures. By implementing these strategies, Athletics Enterprises can unlock new revenue streams, enhance fan engagement, and secure a sustainable future in a rapidly changing sports ecosystem.
Playfly FanScore: Powered by Vision Insights
The Playfly FanScore is the first actionable and insightful sports ranking index geared to marketers and sports business leaders. It is a fresh perspective to understanding fan value based on our proprietary factors:
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Fan Passion
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Fan Receptivity
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Fan Marketplace
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Download Our Fan Score Reports:
