Playfly Sports is a leading provider of thought leadership, fan data and insights to the sports industry. We are experts in local sports fandom: from fan behaviors and values to individual markets to sports marketing assets to valuations to revenue maximization.
Playfly Insights compiles and produces full-scope analytics and studies, as brands and partners alike seek to share their stories. Inside and outside the sports industry, clients look to Playfly to understand what makes fans tick. From consumer buying habits to values and motivators, we know fandom. Decision-makers in clubhouses, boardrooms, and newsrooms leverage our data insights to uncover fan trends, preferences, and behaviors. Our data and analysis help them better understand the sports fandom landscape and deliver on business objectives. Increase brand awareness, maximize ROAS, activate new audiences, and more with data-backed solutions from Playfly Insights.
Reach out to Playfly Insights today to get your own custom study.
Playmakers: Playfly Sports Leadership Series
Through Playmakers, we’re bringing you exclusive insights, perspectives, and expertise from our industry-leading executives as they tackle some the biggest challenges, and opportunities, in the business of sports.
In the latest episode, we dive into what it will take for host cities and global brands to make the most of the 2026 FIFA World Cup. Playfly Sports CEO Craig Sloan sat down with John Kristick, Co-Head of Playfly Sports Consulting and a global soccer veteran that has had a hand in every World Cup since 1994. From city readiness and infrastructure to brand storytelling and fan engagement, this episode is packed with insights on how to activate locally and think globally.
Stay tuned for more leadership perspectives and behind-the-scenes discussions that shape the future of sports business!
EPISODE 1: Christy Hedgpeth, President of Playfly Sports Properties
EPISODE 2: Gregg Liebman, Head of Insights at Playfly Sports
EPISODE 3: Chad Copher, SVP GM of Playfly Media
EPISODE 5: Jason Frandi, Sr. Director of National Sales / Jon Bishop, VP of Playfly Max
EPISODE 6: John Kristick, Co-Head of Playfly Sports Consulting
FanScore Business Report
Playfly Sports, the sports industry’s leading revenue maximization company, announced the release of its latest FanScore business report, a white paper entitled Modernizing the Business of College Sports. This comprehensive report provides an in-depth analysis of the evolving landscape of collegiate athletics, offering insights that show why Athletics Departments that adopt an ‘enterprise mindset’ will outpace their peers.
The report outlines how the most successful Athletics Enterprises will adopt an innovative business mindset, leveraging data-driven decision-making, third-party partnerships, and alternative capital structures. By implementing these strategies, Athletics Enterprises can unlock new revenue streams, enhance fan engagement, and secure a sustainable future in a rapidly changing sports ecosystem.
Playfly FanScore: Powered by Vision Insights
The Playfly FanScore is the first actionable and insightful sports ranking index geared to marketers and sports business leaders. It is a fresh perspective to understanding fan value based on our proprietary factors:
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Fan Passion
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Fan Receptivity
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Fan Marketplace
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Download Our Fan Score Reports:
