BERWYN, Pa. (June 3, 2024) – The Wyoming High School Activities Association (WHSAA) and Playfly Sports, the leader in sports marketing, media, and technology, announced today a 10-year multimedia rights agreement. The deal makes Playfly the WHSAA’s exclusive rights holder and sponsorship arm effective immediately.
“We are excited about our new partnership with Playfly,” exclaimed Trevor Wilson, WHSAA Commissioner. “This will greatly benefit our schools as well as our corporate sponsors!”
Playfly will hold the media and sponsorship rights for the WHSAA. This will allow Playfly to leverage their diverse and notable sponsorship, marketing, and media solutions to grow the WHSAA brand, and awareness about the significant role school sport plays in communities across the state while elevating the experience from student-athletes.
“Our team is honored to have the trust and confidence of Mr. Wilson and the WHSAA Board of Directors,” said Brent Vander Mey, Vice President – High School Associations for Playfly Sports Properties. “The partnership with Trevor and WHSAA is a perfect fit, aligning with the focus on creating opportunities for the students and member schools they serve.”
The WHSAA joins an impressive and growing portfolio of over 35 major NCAA Division I post-secondary athletic programs, state high school athletic associations, and Canadian school sports that are managed by Playfly through integrated capabilities that expand beyond traditional multimedia rights including naming rights and valuation consulting, esports program development, digital technology offerings, and unique sponsorship innovations.
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ABOUT WHSAA
The mission of the Wyoming High School Activities Association, both as a service and regulatory organization, is to coordinate the efforts of its 70 member schools toward the ultimate objectives of interscholastic activities. Unification through the WHSAA provides the means for member schools to cooperate in protecting and enhancing their interscholastic programs to serve students more effectively. The WHSAA recognizes that the academic program must have top priority in the educational process. While promoting the importance of the activities program, the Association recognizes that activities should not overshadow the emphasis placed on classroom work, but that the two should go together.
ABOUT PLAYFLY SPORTS
Playfly Sports is a sports media, marketing and technology business centered around the team, league, brand, and network. Believing in ‘Fandom as a Service’ and focusing on a consultative, data driven approach to REACH, ENGAGE, MONETIZE AND MEASURE FANDOM gives the company’s partners and brands a competitive advantage. Playfly connects more than 2,000 brand partners with approximately 83% of all U.S. sports fans. Through the proprietary platform the business delivers scalable, data-oriented marketing, technology, and media solutions with capabilities including exclusive MMR management, sponsorship sales and activation, streaming, consulting, ticket/premium sales, all along with new revenue-driving platforms and technologies. Founded in September of 2020, Playfly Sports is now home to approximately 1,000 team members located across 43 U.S. states dedicated to maximizing the impact of highly passionate local sports fans. Follow Playfly Sports on social media @PlayflySports or visit www.playfly.com.
