SAN ANTONIO – UTSA and Playfly Sports, the emerging leader in sports marketing, media and technology, announced Tuesday a new multimedia rights (MMR) agreement. The deal will see Playfly serve as UTSA’s exclusive MMR holder and sponsorship sales arm effective Sept. 1, 2023.
“We are excited to announce this new partnership with Playfly,” said Lisa Campos, UTSA Vice President for Intercollegiate Athletics. “As we enter the American Athletic Conference, this new partnership will enhance UTSA’s brand excellence and sponsorship opportunities locally, regionally and nationally, and that will ultimately help us continue to support our student-athletes. I’d like to thank LEONA for their assistance in brokering this partnership, which will heighten the future of UTSA Athletics.”
UTSA’s partnership with Playfly will leverage the company’s multimedia rights expertise and its expansive suite of marketing and media solutions to further grow the Roadrunners brand multi-dimensionally. Playfly Sports will target existing platforms and identify new opportunities for UTSA Athletics to expand its fanbase and corporate partners to engage fans. Playfly will manage all sponsorships for UTSA Athletics, along with making strategic capital investments to improve the overall experience for the corporate community and fans.
“Being tapped by Lisa and her leadership team to help further elevate the burgeoning UTSA brand is an honor for Playfly Sports Properties,” said Christy Hedgpeth, President of Playfly Sports Properties. “The vision and direction Lisa has set for UTSA Athletics is uniquely compelling, and we are energized to launch what will be a highly collaborative partnership.”
A host of other schools have recently selected Playfly Sports as their MMR partner including Nebraska, UCF, FAU and George Mason. Playfly’s long-standing partners include Auburn, LSU, Maryland, Michigan State, USC, Virginia among many others, as well as both the Pac-12 and the Big Ten Conferences.
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About UTSA Athletics
The UTSA Department of Intercollegiate Athletics offers 17 sports at the NCAA Division I level and has been a member of Conference USA since 2013. UTSA boasts 80 conference championships, more than 60 NCAA postseason appearances and 50 All-Americans since its inaugural year in 1981. UTSA Athletics transforms lives as San Antonio’s nationally recognized NCAA Division I program. UTSA Athletics develops champions in the classroom, in competition and in life, while serving as an integral part of the undergraduate student experience, enhancing the visibility of the university and engaging the community. Learn more online at goUTSA.com or on Twitter, Instagram or Facebook.
About Playfly Sports
Fan Focused, Data Driven. Playfly Sports is the emerging leader in sports marketing, media and technology. By connecting more than 2,000 brand partners with approximately 83% of all U.S. sports fans, Playfly Sports delivers scalable, data-oriented marketing and media solutions. Playfly Sports operates at local, regional and national levels with a growing portfolio of multi-faceted, fan-focused divisions. Capabilities include exclusive MMR management, media and sponsorship activation, valuation, consulting, and development, custom advertising creative and digital content production, all along with new revenue-driving platforms and technologies.
Founded in September of 2020, Playfly Sports has made an immediate impact on the sports industry. The company is now home to more than 700 team members located across 31 U.S. states dedicated to maximizing the impact of highly passionate local sports fans. Playfly Sports: Fan Focused, Data Driven. Follow Playfly Sports on social media @PlayflySports or visit www.playfly.com.
