A leader in customized sports-integrity, U.S. Integrity will help support intelligence and monitoring, investigation, and education for Playfly Sports and its partners
PHILADELPHIA (March 29, 2021) – Playfly Sports, the fast-growing, full-service sports marketing and media company, today announced a strategic partnership with U.S. Integrity, a sports-integrity solutions company. Through this new partnership, Playfly Sports’ partners, including numerous top college athletics programs and professional teams, will gain access to U.S. Integrity’s insights on sport integrity and the increasingly popular sports gambling space. As legal sports betting continues its growth, U.S. Integrity will help to manage risks and opportunities in this category, furthering the value in sports betting.
High time to integrate U.S. Integrity’s solutions, Playfly Sports and Home Team Sports recently forged three major sports book deals with FanDuel and regional broadcast networks NESN, MASN, and AT&T Pittsburgh. The three-year deals will present FanDuel as the official sports book for the Boston Red Sox and Bruins, the Pittsburgh Pirates and Penguins, the Washington Nationals, and the Baltimore Orioles.
This comes in addition to Playfly’s wide breadth of partners in the collegiate athletic space. The industry newcomer now represents 20 Division I athletic departments, including partnerships with the Pac 12, Big East and Big 10 conferences, in addition to its work CSL Esports. The wide range of Playfly’s business is a natural landscape for U.S. Integrity’s solutions that will begin first with deep understand of integrity within each sport itself.
According to U.S. Integrity, sports betting is a $150 billion industry and this is assumed to be a conservative estimate. Roughly 50% of US residents are projected to live in a state that has launched legal sports betting by the year 2024. As of now, over a quarter of US residents live in a legal sports betting state and this number is expected to rapidly jump if and when one or all of the three most-populated states (California, Texas, and Florida) legalize their industry.
Twenty U.S. states currently offer sports betting, including Arkansas, Colorado, Delaware, Illinois, Indiana, Iowa, Michigan, Mississippi, Montana, Nevada, New Hampshire, New Jersey, New York, New Mexico, North Carolina, Oregon, Pennsylvania, Rhode Island, Tennessee, Virginia, West Virginia, and Washington, D.C. Maryland, South Dakota and Washington recently passed bills to legalize sports betting, as well.
“As sports betting continues its proliferation in the U.S., our first goal is to help our partners maintain the integrity of their sport,” said Michael Schreiber, Founder and CEO, Playfly Sports. “We believe that data management and monitoring have value for sports integrity, fan engagement, and commercial purposes. U.S. Integrity is a data-first SaaS platform that is prepared to help us and our partners in those areas.”
U.S. Integrity is a technology and a data-driven analytics company monitoring for match-fixing, game manipulation and other unethical or illegal betting-related activity. U.S. Integrity identifies potentially suspicious wagering activity by analyzing changes in betting data against a benchmark of normal betting activity. The company monitors the data to identify if discrepancies coincide with notable player or coaching events, reveal officiating abnormalities, or are indicative of the misuse of insider information.
“At U.S. Integrity, our goal is to help ensure that every sporting competition is fair and transparent,” said Matt Holt, Founder and CEO. “We partner with some of the largest professional sports leagues and collegiate conferences in the U.S., as well as licensed sportsbook operators and regulators, to ensure sports betting integrity in every play, every game, every sport.”
“We look forward to partnering with Playfly Sports and their partner schools, and their growing portfolio of assets, as they lean forward into the sports betting space to help maintain a high level of integrity at all competition levels both on and off the field,” added Holt.
About Playfly Sports
Playfly Sports is the full-service, leading sports marketing and media company that enables brands to engage with sports fans on a local, regional, and national level through scaled linear, digital, and experiential assets. Playfly Sports drives outcome-based solutions into 90-million households via more than 7,800 live U.S. broadcasts of MLB, NBA, and NHL games; and influences sports fans of all ages through the management of college and high school multimedia rights, uniform branding, and high-profile sports sponsorship platforms. The company introduces high school and college students to career development opportunities in esports through CSL Esports, operators of North America’s largest college esports league. Playfly Sports has the unique ability to partner, innovate, and advance the aspirations of athletes, brands, academic institutions, and sports fans across the U.S. Playfly Sports is Powered by Partnership. Visit Playfly Sports online at playfly.com and follow Playfly Sports on LinkedIn, Twitter, and Facebook: @PlayflySports.
About U.S. Integrity
U.S. Integrity is a leading technology-driven sports wagering monitoring company, providing the highest level of protection against betting-related fraud and corruption. USI’s mission is to grow the legal, regulated sports betting market by providing solutions that ensure sports betting integrity in every play, every game, every sport. USI partners with a number of the largest professional sports leagues and collegiate conferences in the U.S., as well as licensed sports-betting operators and regulators. For additional information, visit www.usintegrity.com.
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