Berwyn, Pa. (May 9, 2022) – Take 5, the national leader in fast, friendly and simplified oil changes, today announced a colossal 11-team, six-market marketing effort brokered by sports media and marketing agency, Playfly Sports. The integrated plan will span three major leagues and a Power Five college property to showcase Take 5’s latest programs, perks and offers.
Through custom-branded integrations and promotions developed by Playfly’s Home Team Sports, such as “Take 5 Timeouts,” Take 5 will be showcased in broadcast, as well as in-venue through strategic partnerships, for the Indiana Pacers, Oklahoma City Thunder, Atlanta Hawks, Memphis Grizzlies, San Antonio Spurs, New Orleans Pelicans and Saints, Milwaukee Brewers, Tampa Bay Rays, Houston Astros, and LSU Athletics.
“Take 5 works hard to keep customers moving with fast, friendly, and simple oil changes. Advertising across the sports landscape is a unique opportunity to engage with our communities and customers in areas where we operate,” said Take 5 CMO, Brady Noon. “Ultimately, the speed, focus, and teamwork that we all see and appreciate in sport is exactly what customers appreciate about Take 5. We are excited to activate across three major leagues and within the college football space to deepen those connections to make Take 5 the first choice for oil changes amongst sports fans.”
“After understanding Take 5’s overall marketing goals, deploying a multi-market strategy that spans a variety of leagues was a lofty, but essential solution we are excited to activate,” said Craig Sloan, COO at Playfly Sports. “We are proud to be one of the only sports media and marketing agencies that has the capabilities to deliver an enterprise solution across multiple leagues and properties. It reflects the power of our organization and the seamlessness of how we operate.”
Playfly Sports is the fastest growing sports media and marketing agency in the U.S. The company enables brands and sports organizations at every level – including high school, college, professional and e-sports – to drive meaningful fan connections. Playfly is also revolutionizing brand engagement, leading the way in bringing to the market opportunities for sports betting brands as well as the emerging opportunities around NIL in collegiate athletics. Its offerings span both media and advertising solutions, as well as unique revenue-generating platforms and services.
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About Take 5 Oil Change
Established in 1984, Take 5 Oil Change® is a quick lube franchise featuring a unique stay-in-your-car concept that allows customers to never leave the comfort of their car. The brand offers an on average 10-minute oil change service and ancillary services such as air filter replacement, wiper blade changes, and coolant exchanges. Take 5 has more than 700 company-owned and franchised service centers throughout the United States and Canada. Take 5 Oil Change is a member of Driven Brands, the largest automotive services company in North America. For more information, visit www.take5oilchange.com.
About Driven Brands
Driven Brands™, headquartered in Charlotte, NC, is the largest automotive services company in North America, providing a range of consumer and commercial automotive needs, including paint, collision, glass, vehicle repair, oil change, maintenance and car wash. Driven Brands is the parent company of some of North America’s leading automotive service businesses including Take 5 Oil Change®, Meineke Car Care Centers®, Maaco®, 1-800-Radiator & A/C®, and CARSTAR®. Driven Brands has more than 4,400 locations across 15 countries, and services over 50 million vehicles annually. Driven Brands’ network generates more than $1 billion in revenue from more than $4 billion in system-wide sales.
About Playfly Sports
Playfly Sports is a full-service sports marketing company operating where sports marketing, media & technology converge. Playfly Sports drives outcome-based solutions for brands reaching approximately 83% of all U.S. sports fans generating over 230bn impressions each year in pro, college, and high school sports. Utilizing the influence and durability of local sports fandom, Playfly Sports exclusive rights in the NBA, NHL, MLB, NCAA, esports, and high school sectors drive value for our local, regional, and national brand partners. Playfly’s insights-infused multimedia and tech platforms drive innovation through scaled linear, digital, in-venue, and experiential marketing and engagement assets. Playfly Sports has the unique ability to partner, innovate, and advance the aspirations of athletes, brands, academic institutions, and sports fans across the U.S. Playfly Sports is Igniting Brands through the Love of Fans. Visit Playfly Sports online at playfly.com and follow Playfly Sports on LinkedIn, Twitter and Facebook: @PlayflySports. www.playfly.com
