BERWYN, PA – Playfly Sports, the Fan Focused and Data Driven leader in sports media, marketing, and technology, today announced the addition of Nicolina O’Rorke as Chief Financial Officer.
“Our team is excited to have Nicolina on board with her wealth of knowledge in the finance field, including in the sports and media industries” said Michael Schreiber, Founder and CEO of Playfly. “We believe she’s the perfect addition to Playfly, as we continue to grow and branch outside of the country.”
O’Rorke was most recently at McCann Worldgroup as the Global CFO, a division of Interpublic Group is a leading global creative solutions company with over 15,000 employees delivering to over 100 countries. There, she led and developed a multi-national team of finance and accounting professionals, including commercial finance and operations, financial planning and analysis, controllership and treasury and M&A.
“I look forward to stepping back into the sports industry at a place like Playfly Sports that has already made great strides in a little over three years,” said O’Rorke. “With the direction the sports media business is headed and with Playfly’s international expansion, I feel my background in media and commercialization is a perfect complement as Playfly continues its growth trajectory.”
Prior to her time at McCann, she spent 17 years at NBCUniversal with her the last six years in the sports space. From 2015-19, she was the CFO for NBC Sports Regional Networks, leading strategy, business transformation and financial operations for a portfolio of nine local cable networks that delivered over 2,400 live games to more than 43 million homes. She also served as a board member for five of the regional sports networks.
She spent her final two years at the company as the Senior Vice President of NBC Sports Enterprises and General Manager of Sports Betting & Gaming, where she delivered a five-year $500 million+ partnership deal with PointsBet while leading operations, strategy, and delivery of new business initiatives for NBC Sports Group.
Her successful career has brought in numerous recognitions including being named a 2019 Sports Business Journal Game Changer and one of CableFax’s Most Influential Multi-Ethnic Executives.
O’Rorke graduated Magna Cum Laude at Georgetown with a degree in finance and accounting before adding her MBA at the Columbia Business School. She is an alum the WISE Executive Leadership Institute @ Tuck Business School and the GE Experienced Financial Leadership program.
She will play a critical role in building upon the substantial growth that Playfly has accomplished in three and a half years. A part of that success can be credited to Ken Wajda, Chief Financial Operations Officer who will report to O’Rorke, as a lead partner in building Playfly.
The company currently has approximately 1,000 people based in 43 states, and internationally in the UK and Europe, as well as our Canadian operations. Playfly’s belief in ‘Fandom as a Service’ and focus on a consultative, data driven approach to reach, engage, monetize, and measure fandom has placed the company as a leader in college, professional, and high school/youth sports.
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ABOUT PLAYFLY SPORTS
Playfly Sports is a sports media, marketing and technology business centered around the team, league, brand, and network. Believing in ‘Fandom as a Service’ and focusing on a consultative, data driven approach to REACH, ENGAGE, MONETIZE AND MEASURE FANDOM gives the company’s partners and brands a competitive advantage. Playfly connects more than 2,000 brand partners with approximately 83% of all U.S. sports fans. Through the proprietary platform the business delivers scalable, data-oriented marketing, technology, and media solutions with capabilities including exclusive MMR management, sponsorship sales and activation, streaming, consulting, ticket/premium sales, all along with new revenue-driving platforms and technologies. Founded in September of 2020, Playfly Sports is now home to approximately 1,000 team members located across 43 U.S. states dedicated to maximizing the impact of highly passionate local sports fans. Follow Playfly Sports on social media @PlayflySports or visit www.playfly.com.
