BERWYN, PA (June 27, 2024) – Playfly Sports, the Fan Focused and Data Driven leader in sports media, marketing and technology, announced today the launch of Playfly Max, a first-of-its-kind integrated revenue solution designed for a new era of not only Name, Image, and Likeness (NIL) but also impending revenue sharing with student athletes, a now critical consideration for college leaders. Through the Max program, Playfly will drive new NIL strategies for Baylor, LSU and Penn State student athletes and generate incremental revenue for our school partners by applying the proven commercial expertise that has made it the fastest-growing multi-media rights company in the industry.
Playfly Max is predicated on actualizing untapped revenue opportunities that have been underdeveloped in college sports and that have only been enhanced by the advent of NIL. This multi-pronged, fully integrated revenue generation engine draws from a deep well of revenue concepts and extensive capabilities. Playfly will deploy proprietary technologies, specialty revenue concepts, revenue-generating events, and other specialty concepts to develop a comprehensive, customized strategy that benefits student-athletes and drives incremental revenue for schools.
“The early years of the college NIL era have made it painfully clear to the industry that nothing replaces the ability to sell brand partnerships effectively or to actually generate new revenue streams. A professionalized, dedicated, and strategic approach is required to maximize today’s commercial opportunities, and that’s the distinct advantage Playfly Max offers schools and student athletes alike,” said Christy Hedgpeth, President, Playfly Sports Properties. “The beauty of Playfly Max is it is specifically designed to be fully flexible, so it can add value to any school and/or collective and readily adapt to the ongoing change we’ll continue to see in college athletics.”
Playfly’s deep understanding of the MMR space will enable Max’s success, benefitting both current MMR partners and schools not currently engaged in an MMR deal with Playfly. Playfly’s knowledge and commercial expertise will serve all partners by enhancing future revenue-sharing contributions.
Playfly Max was developed in response to legislation earlier this spring that allows schools to generate NIL funds and reinforced by the NCAA v. House settlement likely requiring schools to share revenue with student athletes, creating a heightened focus on new income streams.
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About Playfly Sports
Playfly Sports is a sports media, marketing and technology business centered around the team, league, brand, and network. Believing in ‘Fandom as a Service’ and focusing on a consultative, data driven approach to REACH, ENGAGE, MONETIZE AND MEASURE FANDOM gives the company’s partners and brands a competitive advantage. Playfly connects more than 2,000 brand partners with approximately 83% of all U.S. sports fans. Through the proprietary platform the business delivers scalable, data-oriented marketing, technology, and media solutions with capabilities including exclusive MMR management, sponsorship sales and activation, streaming, consulting, ticket/premium sales, all along with new revenue-driving platforms and technologies. Founded in September of 2020, Playfly Sports is now home to approximately 1,000 team members located across 43 U.S. states dedicated to maximizing the impact of highly passionate local sports fans. Follow Playfly Sports on social media @PlayflySports or visit www.playfly.com.
