BERWYN, Pa. (January 27, 2022) – Playfly Sports, the emerging leader in sports marketing, media and technology, announced today the formal launch of Playfly Creates, a content production and creative services arm dedicated to its more than 2,000 partner brands and properties.
The multi-faceted division, made up of a diverse group of creative professionals and marketers, serves as a content production studio and provides creative agency-like services for brands, professional sports teams, more than 30 collegiate properties and state high school athletic associations, along with Playfly’s Regional Sports Network ecosystem. Productions include long-form documentaries, TV/video shows, custom digital content, podcasts, commercial campaigns, custom broadcast integrations and other marketing and content efforts.
“Our overall growth, including in the college MMR business, has revealed a clear need for custom content as both a value-ad for our partners and an opportunity to strengthen Playfly’s competitive advantage,” said Playfly Sports CEO and Founder, Mike Schreiber. “From design of digital advertising campaigns to full production of behind-the-scenes TV series, our partners will have the unique ability to work with our industry-leading team to bring their ideas to life.”
Villanova Athletics, a Playfly Sports partner, has recently engaged Playfly Creates to provide production services for a variety of content executions across multiple sports, including a tribute video celebrating Coach Andy Tally’s induction into the College Football Hall of Fame, as well as a “Walking with the Wildcats” feature series. Playfly Creates annually produces custom campaigns for high-profile brands that include BMW, Mars, Indeed, Rakuten, USAA, Coca Cola, Dunkin and Molson/Coors.
Recent examples from Playfly Creates include:
- LSU’s Cruising with Coaches series, developed in partnership BMW
- BMW Custom Commercials (2021) featuring MLB All-Stars, Tim Anderson, Cory Seager, Luke Voit and Ozzie Albies
- Indeed Custom Commercials (2021) featuring HOF Mariano Rivera and MLB All-Star Max Scherzer
- Mars Custom Commercials (2021) featuring MLB All-Star, Francisco Lindor
- Vroom Custom Commercial (2021) featuring NBA All-Star, Julius Randle
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