BERWYN, PA. (August 17, 2023) – Playfly Sports, the Fan Focused and Data Driven leader in sports media, marketing and technology, today introduced Playfly Fan Score powered by Vision Insights, a series of reports, data indices and fan engagement insights diving deep into sports fandom, fan behaviors, rankings, and topical narratives.
Through a strategic partnership between Playfly and Vision Insights, Playfly Fan Score will deliver an analytical view of fandom and allow the Playfly Sports Consulting team to support teams, leagues, colleges, and brands to activate their business via fan data. Armed with league-specific Fan Scores that are set to be updated annually, Playfly’s teams will be providing teams and brands levels of data-based evaluation with sharper focus to ultimately drive more meaningful fan engagement.
“Understanding the fan at every level and then activating on that data is what will be driving the sports industry in the years to come,” said Playfly CEO & Founder, Michael Schreiber. “Our team has been diligently working alongside the incredible tech and data team at Vision to dig multiple layers deeper into fan behavior than ever before. This invaluable resource, coupled with Playfly’s consulting and services teams, will be the cornerstone of growth for our clients and partners’ businesses.”
Today’s Playfly Fan Score report focuses on Major League Baseball and details surprising new insights covering all aspects of MLB fandom such as:
- Major League Baseball viewing is strongest at the local level. Local broadcasts make up 82% of all regular season viewing.
- A unique fan journey, a higher concentration of MLB fans become a fan between 0-17 years old (70%) than the NFL (66%), NBA (60%), and NHL (48%).
- Local MLB viewers are 27% more likely than casual MLB fans to take action after seeing a brand’s sponsorship with league, team, or individual.
- The official Fan Score lists which rank each MLB team according to calculated Fan Receptivity, Passion, and Marketplace values.
- In its first installment, the Playfly Fan Score unveiled the Atlanta Braves lead in Fan Passion, the Miami Marlins topped the chart for Fan Receptivity, and the New York Yankees dominated in Fan Marketplace.
The Playfly Fan Score is based on proprietary algorithms grounded in elements of fandom that can help predict future sentiment and engagement. The specific scoring system has 12 fan-based factors that Playfly has historically been providing as part of broader, impactful analyses for teams, leagues and brands. These industry-leading factors support Playfly’s clients in driving revenue, reach and engagement through sports fans.
“Vision Insights and Playfly Sports share similar goals in developing industry-leading and actionable fan data solutions. This exciting new partnership has allowed us to issue a new tool that digs deeper into a fan’s journey and psyche than ever before,” said Vision Insights CEO, Scott Horowitz. “By utilizing fan insights from Vision’s Decoder platform along with custom consulting, research and marketing services we are uncovering behaviors that sports marketers have yearned for when optimizing efforts to reach, convert and usher fans toward the highest levels of avidity and engagement.”
To access the complete Playfly Fan Score: 2023 MLB Edition, and stay up to date on future editions of the Playfly Fan Score powered by Vision Insights, please visit: www.playfly.com/fan-score/.
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ABOUT PLAYFLY SPORTS
Playfly Sports is a sports media, marketing and technology business centered around the team, league, brand, and network. Believing in ‘Fandom as a Service’ and focusing on a consultative, data driven approach to REACH, ENGAGE, MONETIZE AND MEASURE FANDOM gives the company’s partners and brands a competitive advantage. Playfly connects more than 2,000 brand partners with approximately 83% of all U.S. sports fans. Through the proprietary platform the business delivers scalable, data-oriented marketing, technology, and media solutions with capabilities including exclusive MMR management, sponsorship sales and activation, streaming, consulting, ticket/premium sales, all along with new revenue-driving platforms and technologies. Founded in September of 2020, Playfly Sports is now home to approximately 1,000 team members located across 43 U.S. states dedicated to maximizing the impact of highly passionate local sports fans. Follow Playfly Sports on social media @PlayflySports or visit www.playfly.com.
