BERWYN, PA – September 27, 2023 – Playfly Sports, the Fan Focused and Data Driven leader in sports media, marketing and technology, is lifting the curtain to showcase the success of its commercial strategy and valuation arm that has been proudly utilized since 2008. Previously residing within Playfly Premier Partnerships, this group delivers strategic guidance, data-driven recommendations and proprietary solutions to optimize commercial marketing strategies and maximize revenue. Playfly most recently announced the addition of Playfly Sports Consulting which will advise brands how best to deploy strategic investments through breakthrough activations across sports and entertainment. Both departments of consulting will work together, leveraging Playfly’s exclusive data and processes, in their respective fields of focus.
“Our industry-leading valuation practice is a critical resource for professional teams, leagues, mixed-use developments, university athletic departments and other rightsholders seeking to unlock their full commercial potential,” said Craig Sloan, COO of Playfly Sports. “Jessi Sanchez and his team are best equipped to assist our clients in navigating the increasingly complex and quickly evolving fan-experience landscape to maximize revenue and deliver data-driven evaluation by brands.”
This arm of Playfly Sports’ strategy and valuation capabilities offers a series of proprietary resources and industry expertise that informs key trends and best practices, fan insights, asset optimization, in-depth valuations, and commercial strategies customized for the organization, market and offering. Working side-by-side with Playfly’s newest Sports Consulting team, in addition to Playfly’s complete portfolio of capabilities, the commercial strategy and valuation team will be bolstered by the collective knowledge and resources in the college, professional, high school, and venue spaces.
The Seattle Mariners, San Diego State University Mission Valley Development, the Houston Dynamo, and the North Carolina Courage / FC, are among the Consulting group’s most recent clients, with the team currently servicing over 15 active clients.
- Seattle Mariners: Delivered a comprehensive commercial strategy, in-depth category analyses, creation of an innovative top-tier partner program, and ongoing valuation support that resulted in double-digit year-over-year revenue growth.
- San Diego State University: Built a commercial strategy – for a development that had yet to be fully defined – that incorporated both donors and corporate partners, which led to a clear offering of integration opportunities.
- Houston Dynamo: Delivered a comprehensive commercial strategy, in-depth category analyses, and extensive valuation support that resulted in double-digit year-over-year revenue growth, a new Naming Rights partner and renewal of Front of Kit and other marquee partners.
- North Carolina Courage / NC FC: Valuation and Commercial Strategy project to value the rights for their stadium & soccer park Naming Rights.
“It has been exciting to formalize our team’s best-in-class work and showcase how Playfly’s extensive understanding of fans, coupled with our deep analytics and proprietary solutions help us deliver significant results for our clients”, added Jessi Sanchez, SVP of Consulting and Valuation.
Sanchez is a veteran sponsorship executive and industry expert, leading the consultancy within Playfly Premier Partnerships for over five years, prior to which he was at IEG for nearly a decade. Sanchez has advised a wide variety of sports franchises, including organizations in the NFL, MLB, NHL, UEFA, EPL, Bundesliga, MLS, and several prestigious entertainment clients. Jessi’s team includes a mix of consultants with backgrounds from Accenture, Learfield and from several professional sports teams.
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About Playfly Sports
Playfly Sports is a sports media, marketing and technology business centered around the team, league, brand, and network. Believing in ‘Fandom as a Service’ and focusing on a consultative, data driven approach to REACH, ENGAGE, MONETIZE AND MEASURE FANDOM gives the company’s partners and brands a competitive advantage. Playfly connects more than 2,000 brand partners with approximately 83% of all U.S. sports fans. Through the proprietary platform the business delivers scalable, data-oriented marketing, technology, and media solutions with capabilities including exclusive MMR management, sponsorship sales and activation, streaming, consulting, ticket/premium sales, all along with new revenue-driving platforms and technologies. Founded in September of 2020, Playfly Sports is now home to approximately 1,000 team members located across 43 U.S. states dedicated to maximizing the impact of highly passionate local sports fans. Follow Playfly Sports on social media @PlayflySports or visit www.playfly.com.
