Berwyn, Pa. (October 10, 2023) – Playfly Sports, the Fan Focused and Data Driven leader in sports media, marketing and technology, today announced the elevation of Craig Sloan to President. Effectively immediately, Sloan, previously Chief Operating Officer, will assume the new title as Playfly plans for additional growth and expansion. Alongside CEO and Founder, Mike Schreiber, Sloan will lead the fast-growing organization’s next endeavors while overseeing several functions and Playfly’s core business divisions including Playfly Global Partnerships, Playfly Media, and Playfly Sports Properties.
“Craig has more than proven himself as a successful and trusted people leader within Playfly and we are thrilled to expand his role even more as our organization strives for more,” said Schreiber. “Following a successful integration of the legacy Fox Sports College business and Fox Home Team Sports business, he has continued to foster a culture of excellence across the entire Playfly team and disruption across the industry. I look forward to partnering with Craig to further establish our proprietary Fandom-as-a-Service offerings for teams and brands focused on reaching, engaging, monetizing, and measuring fandom.”
Sloan’s promotion comes as part of a larger growth plan across Playfly Sports as the business adds to its capability seat, driving thought leadership in fan data via the Playfly Fan Score and moving into new areas such as brand consulting. Playfly’s recent hiring of Lindsay Amstutz, who will oversee the Playfly Media division, has been another recent change market for the thee-year-old organization.
“Playfly’s rapid growth has yielded a bountiful portfolio of industry-leading services backed by veteran leaders and innovative thinkers,” added Sloan. “The further investment in leaders will bring Playfly’s vision into sharper focus and allow us to turn an eye toward delivering partner-first results to team owners, athletic departments, brands, venues, and other sports stakeholders.”
After joining the team as part of Playfly’s acquisition of Impression Sports, Fox College Sports and Home Team Sports from FOX Sports in March of 2021, the sports media veteran was named Chief Operating Officer and converted the Home Team Sports business into a tech and data-enabled proprietary platform that aggregates local fandom and passion into one simple transaction for marketers, driving invaluable dollars to the local sports media landscape via MLB, NBA, and NHL teams. Previously, Sloan led the Home Team Sports sales team for nearly two decades. Under his leadership, the company secured partnerships with the country’s Regional Sports Networks, top professional teams, and numerous collegiate conference networks, delivering more than half a billion dollars in annual gross revenue.
Playfly recently celebrated its third anniversary in September of 2023 and was recognized by the Sports Business Journal as “one of the most talked about businesses in sports.” The organization now operates in 43 U.S. states and Canada, partnering with more than 2,000 brands to offer a set of capabilities that includes consulting and valuation, sponsorship sales and activation, exclusive MMR IP management, custom data and insights, ticketing and premium sales support, in addition to new revenue-driving platforms and technologies.
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About Playfly Sports
Playfly Sports is a sports media, marketing and technology business centered around the team, league, brand, and network. Believing in ‘Fandom as a Service’ and focusing on a consultative, data driven approach to REACH, ENGAGE, MONETIZE AND MEASURE FANDOM gives the company’s partners and brands a competitive advantage. Playfly connects more than 2,000 brand partners with approximately 83% of all U.S. sports fans. Through the proprietary platform the business delivers scalable, data-oriented marketing, technology, and media solutions with capabilities including exclusive MMR management, sponsorship sales and activation, streaming, consulting, ticket/premium sales, all along with new revenue-driving platforms and technologies. Founded in September of 2020, Playfly Sports is now home to approximately 1,000 team members located across 43 U.S. states dedicated to maximizing the impact of highly passionate local sports fans. Follow Playfly Sports on social media @PlayflySports or visit www.playfly.com.
