NASHVILLE (February 10, 2022) – The Nashville Predators today announced the team has retained Playfly Premier Partnerships to secure the club’s first-ever sweater patch sponsor. Playfly’s team will seek to secure a jersey partner to begin for the 2022-23 regular season on the heels of the NHL’s recent approval of jersey sponsorships across the league in August of 2021.
“The new jersey patch inventory is a once-in-a-lifetime opportunity,” Nashville Predators Chief Revenue Officer Chris Junghans said. “Playfly Sports’ ambitious approach to aligning brands with opportunities made a lot of sense for us. We are excited to show the world how special Nashville and the Predators jersey could be for an array of regional, national and international brands.”
A booming sports destination, Nashville was recently the only U.S. city on SportsPro’s 2021 Seven Sports Event Destinations to Watch. The Predators’ home, Bridgestone Arena, was the #1 ranked venue experience in all of professional sports. With seven consecutive Stanley Cup Playoff appearances, back-to-back divisional championships in 2018 and 2019, and a Stanley Cup Final appearance in 2017, the Predators have quickly established their dominance in the league and among hockey fans nationwide.
“The value of this inventory to marketers is increasingly appealing,” said Randy Bernstein, Head of Playfly Premier Partnerships. “The NHL has opened up a lot of great opportunities on both sides of the coin to engage fans while driving new revenue sources.”
“The Nashville Predators brand and fanbase is unique, exciting and incredibly appealing to brands both in Nashville and around the country,” said Craig Sloan, Chief Operating Officer, Playfly Sports. “Our team is eager to bring their expertise into the NHL and secure an engaging partner to represent the Predators both on and off the ice.”
Playfly Premier Partnerships, the dedicated naming rights division of Playfly Sports, continues to create fully integrated partnerships between dynamic brands and high-profile sports properties. The team’s most recent success includes brokering an NBA jersey patch partnership between the New Orleans Pelicans and Ibotta. Playfly Premier Partnerships is also currently representing Real Salt Lake in their search for a stadium naming rights partner and the University of Virginia in their search for a basketball court naming rights partner at John Paul Jones Arena.
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About the Nashville Predators
The Nashville Predators became the National Hockey League’s 27th team on May 4, 1998 and have evolved from a young expansion franchise into a staple of the Middle Tennessee community in the years since. The team strives each season to reach its One Goal: becoming a Stanley Cup Champion hockey team while making Bridgestone Arena the number one sports and entertainment venue in the United States. In 2020 alone, with One Goal in mind, the Nashville Predators organization drove approximately $5.5 million in life-changing funds to assist a wide variety of relief efforts, non-profit organizations and individuals in need. On the ice, the team has seen historic success in recent seasons, qualifying for the Stanley Cup Playoffs seven straight times, a run headlined by a trip to the Stanley Cup Final in 2017, winning the Presidents’ Trophy in 2017-18, and earning a second consecutive Central Division title in 2018-19. For more information on the Nashville Predators, game schedule and ticket availability, please go to NashvillePredators.com.
Playfly Premier Partnerships
Playfly Premier Partnerships, a division of Playfly Sports, is an industry-leading sports marketing agency specializing in sponsorship sales representation and consulting. Founded in 2003, Playfly Premier Partnerships has earned a track record of success through accurately valuing commercial assets, crafting winning sales strategies, and facilitating partnerships that benefit properties and sponsors alike. Since its founding, Playfly Premier Partnerships has secured marquee partnerships across the sports and entertainment landscape, ranging from venue naming rights, jersey/kit partnerships, title sponsorships and other high-profile sponsorship platforms.
Examples of success include venue naming rights deals for the Dolby Theatre in Hollywood, Mercedes-Benz Stadium in Atlanta, Moda Center in Portland, Bridgestone Arena in Nashville, Camping World Stadium in Orlando, and HyperX Esports Arena in Las Vegas; jersey/kit partnerships for the New Orleans Pelicans (Ibotta), Atlanta United (American Family Insurance), and FC Cincinnati (Mercy Health); and title sponsorships for 18 college bowl games.
About Playfly Sports
Playfly Sports is a full-service sports marketing company operating where sports marketing, media & technology converge. Playfly Sports drives outcome-based solutions for brands reaching approximately 83% of all U.S. sports fans generating over 230bn impressions each year in pro, college, and high school sports. Utilizing the influence and durability of local sports fandom, Playfly Sports exclusive rights in the NBA, NHL, MLB, NCAA, esports, and high school sectors drive value for our local, regional, and national brand partners. Playfly’s insights-infused multimedia and tech platforms drive innovation through scaled linear, digital, in-venue, and experiential marketing and engagement assets. Playfly Sports has the unique ability to partner, innovate, and advance the aspirations of athletes, brands, academic institutions, and sports fans across the U.S. Playfly Sports is Igniting Brands through the Love of Fans. Visit Playfly Sports online at playfly.com and follow Playfly Sports on LinkedIn, Twitter and Facebook: @PlayflySports.
