ONE OF THE “MOST INFLUENTIAL PHILADELPHIANS” TO LEAD MARKETING AND COMMUNICATIONS INITIATIVES FOR PLAYFLY SPORTS AND ITS PROPERTIES
PHILADELPHIA (March 15, 2021) – Playfly Sports, the fast-growing, full-service sports marketing company, today named Lauren Capone, an up-and-coming sports and entertainment marketing professional, as Manager of Marketing and Communications.
Capone will lead the strategy, development, and execution of Playfly’s internal and external marketing and communications initiatives. She will help craft and share the story of Playfly Sports, its properties and continued innovations. In addition, Capone’s external efforts will help drive new business opportunities for Playfly’s complete portfolio of services across the entire sports landscape.
“With Playfly Sports now in a premium position in high school, collegiate and professional sports to offer a full scope of services that can enhance brand awareness and connect with sports fans at a local, regional, and national level, we felt it was important to bring in an experienced marketing and communications lead like Lauren to help us tell our Playfly Sports story,” said Michael Schreiber, Founder and CEO, Playfly Sports.
“Lauren is a proven and dynamic marketing and communications professional who is coming to Playfly with astute momentum,” said Playfly Sports SVP of Business Development Haynes Hendrickson. “The growth of Playfly’s portfolio in our first six months has been incredible. Lauren’s creativity and keen eye for brand storytelling are exactly what we need leading our corporate marketing efforts.”
Capone joins Playfly Sports from Comcast Spectacor and the Philadelphia Flyers, where she helped develop and drive earned media campaigns, sales and brand messaging, and advertising efforts. She was named one of Philadelphia Magazine’s “Most Influential Philadelphians” in October of 2020 for her role in the creation and maintenance of the infamous Flyers mascot, Gritty.
Before joining Comcast Spectacor, Capone served as an Athletic Communications Assistant at Temple University (2015-2017). She holds a master’s degree in sports business from Temple University’s School of Sport, Tourism and Hospitality Management, in addition to a bachelor’s degree in strategic communications. During her time at Temple, Capone was a four-year member of the DI women’s gymnastics program, earning USAG First-Team All American honors in her junior year.
“I look forward to jumping in with the Playfly Sports team as they continue to grow and innovate in the sports marketing and multimedia rights space,” said Capone. “With such a vast suite of growing and forward-thinking business offerings helping to re-shape the fan and athlete experience at every level, sharing Playfly Sports’ compelling story will be a key component to supporting current clients and enticing future clients.”
Capone, a life-long Philadelphia resident, currently resides in the Fairmount neighborhood of Center City.
About Playfly Sports
Playfly Sports is the full-service, leading sports marketing and media company that enables brands to engage with sports fans on a local, regional, and national level through scaled linear, digital, and experiential assets. Playfly Sports drives outcome-based solutions into 90-million households via more than 7,800 live U.S. broadcasts of MLB, NBA, and NHL games; and influences sports fans of all ages through the management of college multimedia rights, uniform branding, and high-profile sports sponsorship platforms. The company introduces high school and college students to career development opportunities in esports through CSL Esports, operators of North America’s largest college esports league. Playfly Sports has the unique ability to partner, innovate, and advance the aspirations of athletes, brands, academic institutions, and sports fans across the U.S. Playfly Sports is Powered by Partnership. Visit Playfly Sports online at playfly.com and follow Playfly Sports on LinkedIn, Twitter, and Facebook: @PlayflySports.
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CONTACT: Ike Richman
215-760-2888
