PHILADELPHIA (August 13, 2021) – Playfly Sports, the sports marketing and media company driving digitally-based solutions, today announced the addition of Joe Tripodi to its Board of Directors. The former six-time CMO and marketing visionary will join the Playfly Sports’ Board of Directors and serve as a senior advisor. Joe’s experience and vision will help Playfly Sports expand relationships between brands and its high school, collegiate and professional sports properties.
“Today, brands are looking beyond simply sponsoring an event, team or athlete – they want to drive meaningful engagement and create deeper connections with fans,” said Playfly Founder & CEO Mike Schreiber. “We believe Playfly’s diverse portfolio – from our multi-media rights business, to naming rights, sport media, and esports – will benefit from Joe’s expert counsel, indispensable relationships, and marketing vision. We look forward to Joe having a meaningful impact across our network of companies.”
Joe served as Chief Marketing & Commercial Officer for Coca-Cola, and held similar executive marketing roles at MasterCard, Subway, Seagrams, and Allstate. His track record speaks for itself from the Mastercard “Priceless” campaign to the Coca-Cola “Open Happiness” commercials. Additionally, Joe’s extensive sponsorship experience, including strategic roll outs for properties and assets such as the Olympic Games, FIFA World Cup, and EuroCup, will directly help advance Playfly’s mission and development.
“As Playfly soon celebrates its first anniversary, I am greatly looking forward to joining the Board during a time of extreme growth,” said Tripodi. “Mike Schreiber’s vision has quickly shaped Playfly’s transformative success and the company has a tremendous runway. This is a time of massive change and disruption in the entire sports ecosystem reflected in the recent movements around sports betting, NIL, college conference realignment and more. I believe that my experience can help establish new and important brand relationships across the organization.
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About Playfly Sports
Playfly Sports is the full-service, leading sports marketing and media company that enables brands to engage with sports fans on a local, regional, and national level through scaled linear, digital, and experiential assets. Playfly Sports drives outcome-based solutions into 90-million households via more than 7,800 live U.S. broadcasts of MLB, NBA, and NHL games; and influences sports fans of all ages through the management of high school and college multimedia rights, uniform branding, and high-profile sports sponsorship platforms. The company introduces high school and college students to career development opportunities in esports through CSL Esports, operators of North America’s largest college esports league. Playfly Sports has the unique ability to partner, innovate, and advance the aspirations of athletes, brands, academic institutions, and sports fans across the U.S. Playfly Sports is Powered by Partnership. Visit Playfly Sports online at playfly.com and follow Playfly Sports on LinkedIn, Twitter, and Facebook: @PlayflySports.
