Berwyn, Pa. (November 6, 2023) – Playfly Sports, the Fan Focused and Data Driven leader in sports media, marketing and technology, today announced a new partnership with Sports For All (SFA), India’s largest tech-enabled multi-sport grassroots competition platform, to introduce SFA’s profile on a global scale. Playfly’s efforts will introduce SFA Championships to global markets, to contribute to the growth of school sports, through sponsorships. In the next five years, SFA Championships are envisaged to orchestrate close to 150 Championships, across 50 cities.
“The Playfly & Sports For All (SFA) partnership marks a significant expansion by Playfly into international markets, and a significant addition to our work in youth and high school athletics,” said Mike Schreiber, Founder and CEO of Playfly. “We are delighted to work with the SFA team in building on such an important mission – to bring the joy and competition of sports to adolescents across the globe.”
Playfly will be responsible for integrating corporate sponsors to support SFA Championships, where over 15,000 school athletes compete in more than 30 sporting categories, from one city, at one Championship. The partnership will lean on Playfly’s expertise in multimedia rights and corporate sponsorships of high school athletic associations across the United States, and build on SFA’s network of over 5,000 schools across India, to bolster new revenue streams via SFA’s sports competitions and sponsorship platform.
“SFA and Playfly share the combined goal to support youth development by democratizing access to sports and create opportunities for corporate sponsors to gain access to untapped markets, as well as audiences. Combining surging participation and relentless talent discovery, SFA is building a platform for India’s dream to Olympics, as a sporting powerhouse,” said Vishwas Choksi, Founder, Sports For All (SFA). “The partnership with Playfly Sports is a milestone in our expansion, showcasing the transformative strength of sports.”
Sports For All (SFA) was founded in 2015 by Vishwas Choksi and Rishikesh Joshi, two friends who connected through their love for sports and a desire to create an equitable and sustainable youth sports ecosystem. As part of this endeavour, SFA launched its flagship IP SFA Championships, India’s largest professional multi-sport, inter-school Championships for ages three-18 years. With a technology-led approach at its core, SFA enables the entire grassroots sports ecosystem via SFAPLAY.COM, a platform designed to empower stakeholders via statistics, data, analytics, match videos, performance management, and competition management systems.
Playfly currently manages corporate partnerships and multimedia rights for 15 statewide high school athletic associations within its Playfly Sports Properties division. The partnership with SFA will bring and welcome new corporate sponsors to support SFA Championships, throughout the year, and expand its reach across both India and other international youth sporting competitions and organizations.
###
About Playfly Sports
Playfly Sports is a sports media, marketing and technology business centered around the team, league, brand, and network. Believing in ‘Fandom as a Service’ and focusing on a consultative, data driven approach to REACH, ENGAGE, MONETIZE AND MEASURE FANDOM gives the company’s partners and brands a competitive advantage. Playfly connects more than 2,000 brand partners with approximately 83% of all U.S. sports fans. Through the proprietary platform the business delivers scalable, data-oriented marketing, technology, and media solutions with capabilities including exclusive MMR management, sponsorship sales and activation, streaming, consulting, ticket/premium sales, all along with new revenue-driving platforms and technologies. Founded in September of 2020, Playfly Sports is now home to approximately 1,000 team members located across 43 U.S. states dedicated to maximizing the impact of highly passionate local sports fans. Follow Playfly Sports on social media @PlayflySports or visit www.playfly.com.
About Sports For All (SFA)
Sports For All (SFA) is India’s largest tech-enabled multi-sport grassroots competition platform. The vision is to make youth fall in love with sports through inspiring and joyful sporting experiences. Founders Rishikesh Joshi and Vishwas Choksi, since the inception of SFA in 2015, have determinedly focused on transforming and mobilising school sporting championships in the country, by providing an inclusive, diverse, safe, and best in class platform for the youth to realize their fullest potential though sports. SFA’s flagship IP, SFA Championships, showcases the potential of large-scale multi-sporting competitions propelled with tech and data analytics. Since 2015, SFA has enabled 12 Championships in 4cities, with participation of 200,000 athletes from more than 4000 schools. Being phygital in nature, the SFA Championships have today become the backbone of identifying sporting potential at the grassroots level. For the 2023-2024 edition, SFA has pledged to encourage 2 lakh athletes to participate at 10 SFA Championships, across 10cities.
SFA, is the leading sports entrepreneurial venture empanelled with the Sports Authority of India (SAI); is the “official partner” of the Indian Olympic Association, supporting the Indian contingent to the Tokyo Olympics, 2020; Birmingham Commonwealth Games, 2022; and Asian Games, 2022; are ‘official sponsors’ of the Khelo India Youth Games (for the next five years). The 36th National Games, Gujarat, 2022 and previous editions of Khelo India Youth Games (Haryana, Pune, Guwahati, and Panchkula), were powered by SFA’s Tech IP ‘Games Management System’ (GMS).
Stay tuned as we transform the school sporting ecosystem www.sfaplay.com
