ATLANTA, GA – Eastern Michigan University (EMU) and Playfly Aspire have announced an extension of their nearly 10-year partnership. Over the next several years, Playfly Aspire will continue to deliver industry-leading sales and service tactics to Eastern Athletics and the George Gervin Game Above Center in Ypsilanti, while capitalizing on the wider array of offerings from Playfly Sports.
Since first partnering in 2015, EMU Athletics has become one of Playfly Aspire’s three longest-standing partners, generating nearly $3 million in new ticket and donation revenue and selling out several key non-athletic events at the George Gervin Game Above Center.
Scott Wetherbee, Vice President and Director of Athletics, on the partnership extension:
“We are pleased to once again extend our partnership with Playfly Aspire. Their ability to consistently and effectively execute strategies around ticket sales growth, fan retention, and customer service have been instrumental to the past decade of success at Eastern Michigan University.”
Jeff Czachowski, Senior Director of Sales, Service, and Operations at Eastern Michigan University and a founding member of the partnership with Playfly Aspire, who has earned five promotions since joining in 2012, shared his thoughts on the university’s extended collaboration:
“We’re proud of the growth Eastern Michigan has achieved through our partnership with Playfly Aspire. This collaboration has led to meaningful revenue increases and strengthened opportunities for our community. We look forward to continuing this success together, focusing on future innovation and shared goals.”
Justin Morelli, Regional Director of Sales and Service for Playfly Aspire, shared his excitement about the continued partnership:
“We at Playfly Aspire are grateful to EMU leadership for the trust they continue to place in our team and the record results we have achieved working alongside one another since 2015. We eagerly look forward to many more years of successful collaboration as we drive towards sustainable growth and enhanced fan experiences.”
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About Eastern Michigan University
Founded in 1849, Eastern is the second oldest public University in Michigan. It currently serves more than 13,000 students pursuing undergraduate, graduate, specialist, doctoral and certificate degrees in the arts, sciences and professions. In all, more than 300 majors, minors and concentrations are delivered through the University’s Colleges of Arts and Sciences; Business; Education; Engineering and Technology; Health and Human Services; and its graduate school. National publications regularly recognize EMU for its excellence, diversity, and commitment to applied education. Visit the University’s rankings and points of pride websites to learn more. For more information about Eastern Michigan University, visit emich.edu.
About Eastern Michigan Athletics
Eastern Michigan University has been a member of the Mid-American Conference since 1971 and has been among the league’s most successful members. The Division I program boasts 158 MAC team championships, the most of any team in the league during that span. Eastern Michigan, which has had a representative at every summer Olympics since 1960, has won 15 team national championships and 55 individual national titles since 1932. For more information about Eastern Michigan Athletics, visit EMUEagles.com.
About Playfly Aspire
Playfly Aspire is an award-winning sports and entertainment marketing firm, recognized as a top employer in the industry by Forbes and Front Office Sports. Renowned for innovative consulting, ticket sales, and partnership services, Playfly Aspire pioneered the outsourced ticket sales niche, revolutionizing with its first Fan Relationship Management Center (FRMC) at Georgia Tech in 2009. Over the past 15 years, more than 300 collegiate and professional sports properties have trusted Playfly Aspire to drive revenue, attendance, and enterprise-value growth through strategic consulting and research, sales and service training, and best-in-industry fan relationship management.
For more information about Playfly Aspire, visit: www.theaspiregroupinc.com and follow us on all our social media channels, Instagram, Facebook, LinkedIn, and Twitter.
