News Desk
In The News
Playfly, App State set to announce new multimedia rights deal
Ben Portnoy, Sports Business JournalIn The News
MLB teams keep eyeing ways to replace media dollars, which sources peg at close to 25% of club revenue
Mollie Cahillane, Sports Business JournalIn The News
High School Sports Power Signs Seven-Figure Rights Deal in First
Alex Schiffer, Front Office SportsIn The News
California high school sports powerhouse signs multimillion-dollar media deal
Austin Turner, Yahoo SportsIn The News
California High School Mater Dei signs 10-year, 7-figure multimedia right deals with Playfly Sports
Rebecca Tauber, The AthleticIn The News
Mater Dei High School Signs Seven-Figure Multimedia Rights Deal with Playfly
Eric Jackson, SporticoIn The News
Alan Rothenberg discusses the build-up to the 2026 FIFA World Cup
Alex Silverman, Sports Business JournalIn The News
SBJ Morning Buzzcast: What Playfly's latest acquisition means
Abe Madkour, Sports Business JournalIn The News
Playfly acquires Paragon Marketing, gains consulting, content and production expertise
Terry Lefton, Sports Business JournalIn The News
Butler moves over to Playfly Sports for multimedia rights starting next season
Austin Karp, Sports Business JournalIn The News
College Sports: Follow the Money - Playfly Max's Jon Bishop on Texas A&M's New MMR Deal
Andrew Monaco, TexAgsIn The News
Playfly lands Texas A&M multimedia rights in 15-year pact
Austin Karp, Sports Business JournalIn The News
Six Nations taps Monopoly Go! to enhance digital fan engagement
Kieran O'Connor, Insider SportIn The News
Belmont Park's $455M reconstruction includes new revenue generating capabilities
Bret McCormick, Sports Business JournalIn The News
Coretta Scott King Classic isn't a 'one-and-done' event for Playfly Sports
Mollie Cahillane, Sports Business JournalIn The News
Makeovers at Belmont and Pimlico aim to connect tracks to surrounding communities and to visitors outside of race days
Bret McCormick, Sports Business JournalIn The News
MLK Jr. Estate Rides Women's Hoops Wave Via Coretta Scott King Classic
Eric Jackson, SporticoIn The News
FOX Sports Honors Martin Luther King Jr. Day Presenting Inaugural Coretta Scott King Classic
FOX SportsIn The News
The 10th Annual Black Student-Athlete Summit Heads to Chicago for its Milestone Year
Black Student-Athlete SummitIn The News
Let's Do This Partners with HotelPlanner to Revolutionize Event Travel Booking
HotelPlanner.comIn The News
NFL vs NBA: Battle for growth and viewers means head-to-head clashes more often than just Christmas Day
Tom Friend, Sports Business JournalIn The News
Pop-Tarts, Cheez-It, and Snoop Dogg keep it weird during College Bowl Season
Jason Notte, AdweekIn The News
NBA Cup viewership down nationally, but sees uptick in local markets
Tom Friend, Sports Business JournalIn The News
Playfly, Extra Life launch EA Sports College Football 25 Charity Tournament
Jason Wilson, Sports Business JournalIn The News
Playfly Sports continues to profit from college esports
Jason Wilson, Sports Business JournalIn The News
Playfly's consulting arm gaining ground with FIFA World Cup cities, sponsors
Terry Lefton, Sports Business JournalIn The News
Purple Reign: Mets Talisman Grimace is more than a gimmick
Daniel Kaplan, Front Office SportsIn The News
MLB RSN ratings took a hit amid Comcast carriage dispute, Olympic competition
Austin Karp, Sports Business JournalIn The News
Hype around the Knicks brings fresh focus on the relationship between owner James Dolan and league
Tom Friend, Sports Business JournalIn The News
Diamond looks to retain some MLB contracts as Chapter 11 exit looms
Anthony Crupi, SporticoIn The News
Playfly Sports Properties' Christy Hedgpeth discusses her role, future for partners
Ben Portnoy, Sports Business JournalIn The News
HBSE, Fox Sports, Playfly teaming up to put on Coretta Scott King Classic
Ben Portnoy, Sports Business JournalIn The News
Playfly Sports founder discusses company's growth on its fourth anniversary
Terry Lefton, Sports Business JournalIn The News
Magnolia to sponsor hospitality at Baylor stadium
Bret McCormick, Sports Business JournalIn The News
Caitlin Clark back in the spotlight as WNBA season reopens following Paris Games
Tom Friend, Sports Business JournalIn The News
'The Great Rebundling': Can the NBA secure a $100 billion right deal?
Jabari Young, ForbesIn The News
Comcast Spectacor 'being selective' on who will replace Wells Fargo at South Philadelphia area
Emma Dooling, Philadelphia Business JournalIn The News
Diamond Sports Group Bankruptcy Throws Wrench Into MLB RSN Viewership Trends
Maury Brown, ForbesIn The News
New Playfly CEO expects 'profound change' in college sports as schools hunt for new revenue
Eric Prisbell, On3In The News
Playfly's Schreiber moves to exec chairman, Sloan becomes CEO
Ethan Joyce, Sports Business JournalIn The News
Playfly Sports Rebrands North America's Largest Collegiate Esports Community
College Esports NewsIn The News
Bankrolling 2026: Two years out, it's time for the business community to pitch in for the party
Emma Dooling, Philadelphia Business JournalIn The News
Rangers, Bruins, Leafs top Playfly's NHL Fan Score Ratings
Alex Silverman, Sports Business JournalIn The News
Playfly unveils 'Playfly Max' for revenue generation
Ben Portnoy, Sports Business JournalIn The News
Playfly aiding schools with on-field sponsorship support
Ben Portnoy, Sports Business JournalIn The News
New revenue stream: NCAA will allow schools to incorporate on-field corporate logos
Eric Prisbell, On3In The News
The Black Student-Athlete Summit Provides Professional, Personal Development
Amanda Scurlock, LA SentinelIn The News
In aftermath of House settlement, schools that thrive will 'think more like an entrepreneur'
Eric Prisbell, On3In The News
iRacing, other online racing sims connecting brands, sponsors and fans
Kevin Hitt, Sports Business JournalIn The News
Playfly brings on Nick Cartan as head of commercial strategy
Terry Lefton, Sports Business JournalIn The News
Behind Snoop Dogg's Next Marketing Act - A College Bowl Game Sponsorship
Jon Springer, AdAgeIn The News
Snoop Dogg gets his own bowl game with Arizona Bowl presented by Gin & Juice
Jordan Mendoza, USA TodayIn The News
Rothenberg, Bernstein re-up with Playfly through 2026, but move into advisory roles
Terry Lefton, Sports Business JournalIn The News
The Olympics’ role in culture is evolving, and advertisers are moving with it
Chris Brooklier, The CurrentIn The News
March Madness just proved the power and scale of women’s sports. Advertisers are watching.
Chris Brooklier, The CurrentIn The News
Playfly Sports plans to make Penn State's White Out game a weeklong event as part of 15-year partnership
John George, Philadelphia Business JournalIn The News
Media Buying Briefing: Why sports investment is a lot more complex than it used to be
Michael Bürgi, DigidayIn The News
Report: NBA has younger, more diverse fan base than NFL, MLB, NHL
Tom Friend, Sports Business JournalIn The News
Latest collegiate esports push has Playfly, Tencent, NACE and USEF targeting mobile gaming
Kevin Hitt, Sports Business JournalIn The News
Iowa’s Caitlin Clark Will Be Dominating Sports News For The Next Month
Brad Adgate, ForbesIn The News
Playfly Sports Goes International with Evolution Sports Acquisition
Matt Traub, Sports TravelIn The News
Playfly expands into Europe by acquiring London-based Evolution Sports
Terry Lefton, Sports Business JournalIn The News
Penn State, Playfly agree to 15-year multimedia rights deal
Ben Portnoy, Sports Business JournalIn The News
State of College Sports: Do you agree with NCAA's efforts to secure federal reform?
On3 Staff Report, On3In The News
State of College Sports: What should the role of the NCAA be in the future?
On3 Staff Report, On3In The News
State of College Sports: What is the biggest issue in the NIL space
On3 Staff Report, On3In The News
Alluring Pac-12 fuels surge in college football television viewership
Eric Prisbell, On3In The News
"PlayFly is eager to joins hands with SFA, recognizing vast opportunities in India's sports scene": Michael Schreiber, Founder & CEO, PlayFly Sports
Sudip Mondal, SportskeedaIn The News
An inside look at how the Utah Jazz returned to over-the-air TV
Tom Friend, Sports Business JournalIn The News
SBJ Behind The Scenes: Honoring up-and-coming execs in Vegas
Austin Karp, Sports Business JournalIn The News
OVG sees consulting space as way to leverage brand relationships
Terry Lefton, Sports Business JournalIn The News
Playfly Sports promotes Craig Sloan to President
Austin Karp, Bret McCormick, Josh Carpenter, Terry Lefton, Sports Business JournalIn The News
Arizona Coyotes president details new deal with Scripps
Alex Silverman, Sports Business JournalIn The News
Berwyn's Playfly Sports is building a college media powerhouse with 'capacity to buy more things'
Philadelphia Business JournalIn The News
Playfly Sports inks 10-year multimedia rights agreement with Virginia Tech athletics
Michael Smith, Sports Business JournalIn The News
Why Spartan Dawgs 4 Life voided Michigan State football players' NIL contracts
Pete Nakos, On3In The News
Congressional-Executive Commission on China asks NBA to ban gear from forced labor
Terry Lefton, Sports Business JournalIn The News
Kings ink Blue Shield of California for home helmets
Alex Silverman, Sports Business JournalIn The News
SBJ College: Timing could be everything for NCAA media deal
Michael Smith, Sports Business JournalIn The News
SBJ Marketing: MLB makes moves for postseason sponsorships
Terry Lefton, Sports Business JournalIn The News
Hornets land patch deal with YouTuber's company
Tom Friend, Austin Karp, Trevona Williams, Sports Business JournalIn The News
Playfly reaches birthday with expansion goals, same focus on personalized service for schools
Michael Smith, Sports Business JournalIn The News
SBJ On Campus: Playfly's Mike Schreiber is focused on steady expansion
Sports Business JournalIn The News
Jazz launch DTC streaming service, Jazz+
Tom Friend, Adam Stern, Xavier Hunter, Rachel Axon, Sports Business JournalIn The News
Harlon Barnett, Michigan State restore full length of popular pre-game 'Spartan Walk'
Jim Comparoni, On3In The News
Lindsay Amstutz joining Playfly Sports as President of Media & Partnerships
Ben Portnoy, Sports Business JournalIn The News
Penn State opens esports center as more colleges see benefits of competition
Kevin Hitt, Sports Business JournalIn The News
SBJ Esports: Call of Duty League team sees opportunity in Charlotte
Kevin Hitt, Sports Business JournalIn The News
Marketing and Sponsorship: ‘Hungry’ companies have turned independent agencies into red-hot commodities in a seller’s market
Terry Lefton, Sports Business JournalIn The News
Nebraska volleyball may set attendance record
Bret McCormick, John Ourand, Michael Smith, Sports Business JournalIn The News
Finance: Investment firms launch growth advisories to deepen client network
Chris Smith, Sports Business JournalIn The News
SBJ Power Up: Zoomph helps define the actual value of fans
Ethan Joyce, Sports Business JournalIn The News
Groundbreaking Report On MLB Shows Baseball’s Incredible Value For Advertisers
Maury Brown, ForbesIn The News
Playfly, Vision team up for new Fan Score metric, with first report focused on MLB
Derick Moss, Sports Business JournalIn The News
Pending Legends-ASM Global combination will create an international-focused competitor for OVG
Bret McCormick, Sports Business JournalIn The News
Minnesota Sports & Entertainment, Wild promote Majka, Guerin and Helgerson
Sports Business JournalIn The News
Marketing and Sponsorship: As agencies grow by acquisition, Playfly brings in Neuman, Parise to start consulting practice
Terry Lefton, Sports Business JournalIn The News
Playfly Sports enters the corporate consulting world
Terry Lefton, Sports Business JournalIn The News
Cincinnati Reds' attendance is up 26 percent, with game viewership up 48 percent
Yahoo SportsIn The News
With TV, Streaming, And Attendance Up, MLB Points To Rule Changes As Big Reason Why
Maury Brown, ForbesIn The News
SBJ College: Aflac takes over deal for Atlanta Kickoff game
Michael Smith, Sports Business JournalIn The News
Rules changes are driving a revival for MLB, and the sport has the attendance and viewership gains to prove it
Erik Bacharach, Sports Business JournalIn The News
39 USC Football Players Among 50 Athletes Supported by NIL Collective House of Victory
Scott Schrader, On3In The News
NIL collective Volunteer Club becomes official partner of Tennessee athletics
Pete Nakos, On3In The News
What donor fatigue means as NIL enters its third year of impacting college sports
Eric Prisbell, On3In The News
MLB’s Takeover Of San Diego Padres Games Was Seamless, More Will Come
Brad Adgate, ForbesIn The News
House of Victory signs Tre'quon Fegans, announces plans for USC Big Man luncheon
Pete Nakos, On3In The News
Diamond Sports makes on-time payment to Texas Rangers to keep broadcast rights
Sports Business JournalIn The News
Diamond Sports Makes Good on Remainder of $111 Million Rangers TV Deal
Anthony Crupi, SporticoIn The News
SBJ College: New role taking Kerry Kenny back to Big Ten HQ
Michael Smith, Sports Business JournalIn The News
Marketing and Sponsorship: Venn helps teams define internal and external cultures, refine values and attract and retain talent
Terry Lefton, Sports Business JournalIn The News
MLB, Diamond Sports Battle Boils Down to a War of Wills Over DTC
Anthony Crupi, SporticoIn The News
As Diamond Sports Group Drops Padres, MLB Picks Up TV And Streaming Distribution
Maury Brown, ForbesIn The News
SBJ College: Schools examine multimedia rights in search of revenue
Michael Smith, Sports Business JournalIn The News
As ESPN eyes standalone streaming service, don't write the obit on cable TV just yet
Eric Prisbell, On3In The News
SBJ Behind the Scenes: Spotted at the Sports Business Awards
LIV’s table, Sports Business JournalIn The News
Playfly Sports launches HBCU Elevate to drive revenue for athletic departments
Eric Prisbell, On3In The News
Mass shootings and gun violence in U.S. could damage 2026 World Cup bottom line
Kevin Baxter, Los Angeles TimesIn The News
Playfly Sports acquires Atlanta-based Aspire Group, plans new division
Eric Mandel, Philadelphia Business JournalIn The News
Playflys Sports Acquires the Aspire Group On Heels of Capital Raise
Emily Caron, SporticoIn The News
Playfly, Snickers drop new ad with Ronald Acuña Jr.
Erik Bacharach, Sports Business JournalIn The News
Playfly taps EverPass Media's Derek Chang as BOD member
Trevona Williams, Sports Business JournalIn The News
BREAKING: USC Alumni Led Non-Profit NIL Collective "House of Victory" Launches
Scott Schrader, On3In The News
Playfly transition team has clear, distinct goals when it comes to deals with schools
Eric Prisbell, On3In The News
Cav Futures named official Virginia NIL collective through Playfly sponsorship
Pete Nakos, On3In The News
Philadelphia lands at No. 21 on Sports Business Journal's 2023 Best Sports Business Cities rankings
John George, Philadelphia Business JournalIn The News
SBJ College: Fox pulls upset with top hoops game this season
Michael Smith, Sports Business JournalIn The News
Eagles quarterback Jalen Hurts set to cash in on Super Bowl appearance
John George, Philadelphia Business JournalIn The News
Philadelphia, other World Cup 2026 host cities allowed to sell their own corporate sponsorships
Philadelphia Business JournalIn The News
Philadelphia, other World Cup 2026 host cities allowed to sell their own corporate sponsorships
Philadelphia Business JournalIn The News
Philadelphia Union renew jersey sponsorship with Bimbo Bakeries USA
Alex Silverman, Josh Carpenter, Adam Stern, Sports Business JournalIn The News
Influencers Collection: See the Philadelphia Business Journal's 2022 award honorees
Philadelphia Business JournalIn The News
World Cup 2026 host cities allowed to sell their own corporate sponsorships
Alex Silverman, Sports Business JournalIn The News
Philadelphia Phillies are in talks with potential jersey patch sponsors and hope to cash in by Opening Day
Philadelphia Business JournalIn The News
Phillies in talks to land big-money jersey sponsorship by Opening Day
John George, Philadelphia Business JournalIn The News
What If … new games, new rules, new approaches — the ideas to improve sports business
Sports Business JournalIn The News