The Pac-12 Conference and Playfly Sports today jointly announced a partnership that will see the sports industry’s leading revenue-maximization company serve as the new Pac-12’s partner for sponsorship development. The partnership begins immediately, ahead of the new league’s launch for the 2026-27 season.
As part of the partnership, Playfly will assist the Pac-12 in building a centralized revenue engine powered by data, valuation expertise and scalable brand integrations. This model will focus on developing innovative partnerships that align with evolving fan behavior and brand objectives.
“Teresa’s strong vision for what the Pac-12 will be going forward offers us the opportunity to rewrite the script as revenue strategists and execute on innovative brand partnership concepts,” said Craig Sloan, CEO of Playfly Sports. “Our proven track record uniquely positions us to support the league in setting a bold commercial standard across collegiate sports and in driving partnerships that will benefit both the conference and its student-athletes.”
Pac-12 Commissioner Teresa Gould added: “As we continue our evolution in building the new Pac-12 we are excited to partner with an industry leader in Playfly Sports to build our commercial operations and develop sponsorship opportunities and partnerships for our new league.”
Playfly joins a number of league partners ahead of the Pac-12’s launch for the 2026-27 season, including CBS Sports, The CW and USA Sports.
CONTACTS:
Danaé Joumard
Director, Marketing and Communications
Playfly Sports
(E) danae.joumard@playfly.com
Josh Ishoo
Pac-12
VP, Communications and External Affairs
(E) jishoo@pac-12.org
ABOUT PLAYFLY SPORTS
Playfly Sports, the sports industry’s leading revenue maximization company drives growth for its partners across the sports ecosystem – including 2,000+ brands, 100+ professional teams, 65+ college athletic departments, all U.S. local sports networks and associated streaming platforms, and other marquee properties. Its fan engagement platform allows its partners to reach and engage over 85% of all U.S sports fans. Playfly builds and implements custom strategies across media, sponsorship, premium experiences, ticketing and fan engagement offerings through proprietary data, innovative technology and compelling storytelling. Playfly operates an expansive portfolio of services with a data-driven and fan-focused approach to maximize revenue yield in key growth areas, such as media, sponsorship, ticketing, premium experiences and fan engagement offerings. Founded in September of 2020, Playfly Sports is now home to approximately 1,000 team members located across 43 U.S. states and internationally dedicated to maximizing the impact of highly passionate local sports fans. The company has been named a Best Place to Work in Sports by Sports Business Journal, Front Office Sports, and Newsweek. To learn more, follow Playfly Sports on social media platforms or visit www.Playfly.com
ABOUT THE PAC-12
The Pac-12 Conference is dedicated to developing the next generation of leaders by championing excellence in academics, athletics, and the well-being of its student-athletes. The league is composed of two leading U.S. universities with Oregon State University and Washington State University. The Conference has also announced the additions of seven future members, including Boise State University, Colorado State University, California State University, Fresno, Gonzaga University, San Diego State University, Texas State University and Utah State University, beginning with the 2026-27 season. To learn more about the Pac-12 visit pac-12.com.
