May 21, 2021 (PHOENIX, AZ) – The Arizona Interscholastic Association (AIA) announced today that the association has renewed its relationship with Playfly Sports Properties with a new 10-year exclusive marketing and multimedia rights partnership, effective July 1, 2021.
Playfly Sports will continue to build on the foundation of the AIA’s marketing and media opportunities. This outreach is one of the premier in the country as Arizona was the first state to be a multimedia rights association property. AIA and Playfly will focus on creating new innovations that bring value-added opportunities for current and potential corporate partners designed to enhance their brand and align with the AIA’s mission through traditional and digital media opportunities.
Playfly will also seek, along with the AIA, in-venue and event sponsorships, promotions, corporate hospitality, and deliver unique branding opportunities for sponsor engagement both in-venue, as well as on the AIA radio network, television, AZPreps365.com and the AZPreps365 Live free app. Included with the partnership, Playfly will also make strategic capital investments to improve the overall experience for AIA member schools, students, coaches, officials, the corporate community and fans.
“Playfly is that partner that we know we can turn to in helping to connect our schools to their fans and community supporters,” said David Hines, Executive Director of the Arizona Interscholastic Association. “We look forward to continuing to work with Playfly’s dynamic and creative leadership team as we reenergize the AIA and deepen our relationships with those that are instrumental in keeping prep sports integral around the state.”
“We look forward to continuing our long established and groundbreaking relationship with the AIA,” said Chuck Schmidt, Vice President and Executive Director High School, Playfly Sports Properties.“ As we build upon on this great foundation, we look forward to extending their brand to businesses and corporations that seek to align with AIA’s passionate and dedicated fan base.”
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About Arizona Interscholastic Association
The AIA is a voluntary association of public and private Arizona high schools. Since 1913, the organization has created and sustained interscholastic activities that encourage maximum student participation by providing AIA member schools with an even playing field to ensure fair and equitable competition. The AIA believes that providing interscholastic activities for Arizona high school students creates personal development opportunities with a balanced focus on academics and extracurricular activities. Through its Arizona member schools, the AIA reaches more than 100,000 participants in high school activity programs. The organization hosts 5,000 championship contests and officiates more than 45,000 regular season games. For more information, visit www.aiaonline.org and www.azpreps365.com.
About Playfly Sports
Playfly Sports is the full-service, leading sports marketing and media company that enables brands to engage with sports fans on a local, regional, and national level through scaled linear, digital, and experiential assets. Playfly Sports drives outcome-based solutions into 90-million households via more than 7,800 live U.S. broadcasts of MLB, NBA, and NHL games; and influences sports fans of all ages through the management of high school and college multimedia rights, uniform branding, and high-profile sports sponsorship platforms. The company introduces high school and college students to career development opportunities in esports through CSL Esports, operators of North America’s largest college esports league. Playfly Sports has the unique ability to partner, innovate, and advance the aspirations of athletes, brands, academic institutions, and sports fans across the U.S. Playfly Sports is Powered by Partnership. Visit Playfly Sports online at playfly.com and follow Playfly Sports on LinkedIn, Twitter, and Facebook: @PlayflySports.
