Portfolio Approach Combines Playfly’s Marketing Expertise with CSMG’s Expanding Footprint
PHILADELPHIA (July 26, 2021) – Playfly Sports, the emerging leader in the collegiate and professional multimedia rights space, today announced a strategic partnership with Collegiate Sports Management Group (CSMG), which specializes in multimedia rights, event production and esports. As part of the agreement, Playfly will form a national sales group to offer brands unique and comprehensive buying opportunities across all of Playfly and CSMG’s collegiate partners.
“As our portfolio continues to expand, Playfly is uniquely positioned to harness the expertise across our companies, aggregate our inventory and create a smarter and more strategic sponsorship engagement,” said Playfly founder and CEO, Mike Schreiber. “CSMG’s network augments our own, creating exciting opportunities for brands and unlocking incremental revenue for our collective university partners.”
Peter Mosienko, who previously served as VP of Brand Partnerships for Playfly’s Home Team Sports, will lead Playfly’s new national sales engine. He will be responsible for bringing together Playfly’s expertise across its companies, as well as the broadcast partners and national brands which currently work with Playfly. The group expects to introduce its first national brand partnership in the months ahead. Currently, Playfly’s portfolio of national brand partners includes Libman, Jersey Mike’s, High Noon, Anheuser Busch, SiriusXM, State Farm, Nissan, Continental Tires, GEICO, MillerCoors, Allstate, University Fan Card, and Rocket Mortgage.
“CSMG is excited to collaborate with Playfly and accelerate our aggregation of national scale to provide high-impact solutions to all of our partners,” says Michael Schreck, CEO and Co-Founder of CSMG.
Brands or agencies interested in learning more about national-scale collegiate athletics opportunities should contact Peter Mosienko at peter.mosienko@foxsports.net.
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About CSMG
CSMG is a “Collegiate Properties Group” that drives the business performance of college athletic conferences and schools, providing them with a successful growth strategy, and generating revenue to support their athletic departments and initiatives. CSMG specializes in Marketing Rights/Revenue Generation, Content Creation and Distribution, Media Rights Strategy and Negotiation, Sponsorship Sales, Licensing and Esports. To learn more about Collegiate Sports Management Group clients and case studies, visit www.collegiatesmg.com.
About Playfly Sports
Playfly Sports is the full-service, leading sports marketing and media company that enables brands to engage with sports fans on a local, regional, and national level through scaled linear, digital, and experiential assets. Playfly Sports drives outcome-based solutions into 90-million households via more than 7,800 live U.S. broadcasts of MLB, NBA, and NHL games; and influences sports fans of all ages through the management of high school and college multimedia rights, uniform branding, and high-profile sports sponsorship platforms. The company introduces high school and college students to career development opportunities in esports through CSL Esports, operators of North America’s largest college esports league. Playfly Sports has the unique ability to partner, innovate, and advance the aspirations of athletes, brands, academic institutions, and sports fans across the U.S. Playfly Sports is Powered by Partnership. Visit Playfly Sports online at playfly.com and follow Playfly Sports on LinkedIn, Twitter, and Facebook: @PlayflySports.
