Texas A&M becomes 8th school to partner with Playfly Max
COLLEGE STATION, Tx. / BERWYN, Pa. (October 23, 2025) – Texas A&M University today announced its partnership with Playfly Max to drive Name, Image and Likeness (“NIL”) revenue for Aggie student-athletes. Playfly Max is Playfly Sports’ NIL marketing agency, a first-of-its-kind revenue generation engine dedicated to capturing untapped NIL revenue in college sports.
Playfly Max will consist of four full-time staff members and will be based on-campus and dedicated to facilitating brand sponsorship deals for student-athletes, creating NIL activations and campaigns through untapped NIL opportunities, including, but not limited to, fan engagement activities, student-athlete driven content, and exclusive membership clubs.
The Playfly Max partnership will play a key role in Texas A&M’s new best-in-class NIL services portfolio, Aggie NIL, which creates, facilitates, and supports NIL activities for A&M student-athletes with local, regional, and national brands while maintaining the longstanding traditions of Texas A&M University. Aggie NIL will consist of Playfly Max, A&Mplify NIL, the student-athlete NIL educational, literacy, and brand building unit, as well as other external stakeholders.
“It is now a competitive advantage for us to embrace the post House settlement era through both institutional and third-party NIL. Our ability to drive third-party NIL revenue for our student athletes is a key component of the performance of all our athletic programs,” said Texas A&M Athletic Director Trev Alberts. “Playfly Max has the playbook we need to transform this new path to monetization into yet another differentiator that makes Texas A&M stand out.”
“Texas A&M has a thoughtful and intelligent strategy and vision in place for NIL now and in the future. We’re creating an environment where current and potential student-athletes know they will be able to utilize — and maximize — their personal NIL once they step foot on campus at Texas A&M.” said Jon Bishop, VP of Playfly Max. “The talent of the student-athletes paired with the incredible connectivity of the Aggie Network make it an ideal place for bold and creative ideas to come to life.”
ABOUT PLAYFLY SPORTS
Playfly Sports, the sports industry’s leading revenue maximization company, drives growth for its partners across the sports ecosystem – including 2,000+ brands, 100+ professional teams, 65+ college athletic departments, all U.S. local sports networks and associated streaming platforms, and other marquee properties. Its fan engagement platform allows its partners to reach and engage over 85% of all U.S sports fans. Playfly builds and implements custom strategies across media, sponsorship, premium experiences, ticketing and fan engagement offerings through proprietary data, innovative technology and compelling storytelling. Playfly operates an expansive portfolio of services with a data-driven and fan-focused approach to maximize revenue yield in key growth areas, such as media, sponsorship, ticketing, premium experiences and fan engagement offerings. Founded in September of 2020, Playfly Sports is now home to approximately 1,000 team members located across 43 U.S. states and internationally dedicated to maximizing the impact of highly passionate local sports fans. The company has been named a Best Place to Work in Sports by Sports Business Journal, Front Office Sports, and Newsweek. To learn more, follow Playfly Sports on social media platforms or visit www.Playfly.com
