ATLANTA, GA – Virginia Commonwealth University Athletics (VCU) and Playfly Aspire are extending their already record-breaking partnership. Under the leadership of industry veteran Nick Meeson, the dedicated Playfly team has increased revenue production across ticket sales and philanthropic giving to the Ram Athletic fund every year they have been on campus. Compared to pre-Playfly figures, VCU men’s basketball revenue and attendance are up 20%, while women’s basketball and Olympic sport revenue has grown exponentially.
Additional men’s basketball highlights from FY25 include the three highest grossing games in program history and a second consecutive year with season ticket renewal rates above 90%. Playfly Aspire’s Consulting & Analytics team has supported this success with in-depth surveying and analysis around season ticket holder benefit optimization, ticket value perception, and the fan experience in the Siegel Center.
VCU Vice President & Director of Athletics, Ed McLaughlin, on the partnership extension:
“We look forward to extending our partnership with Playfly. We engaged with Playfly Aspire coming out of COVID to jumpstart our ticket sales, especially our season ticket sales. The folks at Playfly have invested in VCU Athletics and I know our best days together stand in front of us.”
Howard Ticker, Playfly Aspire Group Vice President on serving VCU Athletics:
“Playfly is honored to extend our relationship with the Rams and we are proud of the results we have driven at VCU. In a time when revenue generation is more important than ever in college athletics, we are confident that our experience, staff longevity, and growth mindset across both tickets and development will provide a path to sustained fiscal success for VCU.”
About Virginia Commonwealth University
Located in the heart of historic and artistic Richmond, Virginia Commonwealth University traces its roots back to 1838 as the Medical College of Hampden-Sydney. Today, VCU offers its 28,000 students courses across several schools and colleges. VCU Athletics sponsors 17 varsity men’s and women’s teams that compete at the NCAA Division I level within the Atlantic 10 Conference. The Rams have a history of excellence, boasting 59 conference championships since joining the A10 in 2012, including a regular season and A10 tournament championship for the 24-25 Men’s Basketball program. Visit VCU Athletics’ website to learn more.
About Playfly Aspire
Playfly Aspire is an award-winning revenue generation partner, recognized as a top employer in the sports industry by Forbes and Front Office Sports. Renowned for innovative consulting, sales, and partnership services, Playfly Aspire pioneered the outsourced ticket sales niche, revolutionizing with its first Fan Relationship Management Center (FRMC) at Georgia Tech in 2009. Over the past 16 years, more than 300 collegiate and professional sports properties have trusted Playfly Aspire to drive revenue, attendance, and enterprise-value growth through strategic consulting and research, sales and service training, and best-in-industry fan relationship management.
For more information about Playfly Aspire, visit: www.playflyaspire.com and follow us on all our social media channels, Instagram, Facebook, LinkedIn, and Twitter.
For project and partnership inquiries, contact: Joe Kronander at joe.kronander@playfly.com
