KANSAS CITY, MO. / LONDON, UK. (September 24, 2025) – The Kansas City Chiefs and Playfly Sports, the sports industry’s leading revenue-maximization company, today announced a multi-year partnership to support the Chiefs’ sponsorship sales in the United Kingdom & Ireland.
With a category-specific focus and UK&I-fan engagement insights bolstered by proprietary data, Playfly will build and help the Kansas City Chiefs further establish new partnerships and presence in the United Kingdom & Ireland.
“Our goal is to bring the passion and pride of Chiefs Kingdom to UK and Irish fans through Playfly’s data-driven approach and knowledge of those markets,” said Kellen Begnoche, Vice President of Partnership Strategy at the Kansas City Chiefs. “It’s an exciting time in our brand journey, and Playfly brings an innovative and bold approach to our partnership efforts.”
Playfly’s UK-based team will identify and structure sponsorship deals tailored to brands with a concerted presence in the UK & Ireland, and develop category-specific activations that resonate with local fans. Leveraging Playfly’s data tools, the Chiefs will benefit from precise measurement of fan interest, behaviour, and growth trends in the region- enabling smarter investment and more impactful partnerships.
“The sponsorships we are focused on are about building meaningful connections between UK&I fans and the Chiefs brand.” said Adam Tuval, Commercial Development Director at Playfly Sports. “Our team is ready to pair Playfly’s deep relationships across brands and agencies to deliver partnerships that resonate culturally and commercially, helping the Chiefs take another step toward becoming ‘The World’s Team’.”
Playfly has a track-record of success, delivering performance led partnerships that give brands meaningful ROI from their partherships. The Kansas City Chiefs are the first NFL team to engage Playfly Sports to support their sponsorship sales outside of the U.S.
XXX
ABOUT THE KANSAS CITY CHIEFS
Founded as the Dallas Texans in 1960 as a charter member of the American Football League (AFL) by sports pioneer Lamar Hunt, the franchise moved to Kansas City in 1963 and became known as the Kansas City Chiefs. The team currently competes in the West Division of the American Football Conference (AFC) in the National Football League (NFL). Under the ownership of the Hunt Family and the leadership of Chairman and CEO Clark Hunt, the core values of the club are to Win with Character, Unite our Community, Inspire our Fans, and Honor Tradition. The Chiefs are deeply committed to the Kansas City community through numerous programs as well as the Hunt Family Foundation. To learn more about the Chiefs, visit www.chiefs.com.
ABOUT PLAYFLY SPORTS
Playfly Sports, the sports industry’s leading revenue maximization company, drives growth for its partners across the sports ecosystem – including 2,000+ brands, 100+ professional teams, 65+ college athletic departments, all U.S. local sports networks and associated streaming platforms, and other marquee properties. Its fan engagement platform allows its partners to reach and engage over 85% of all U.S sports fans. Playfly builds and implements custom strategies across media, sponsorship, premium experiences, ticketing and fan engagement offerings through proprietary data, innovative technology and compelling storytelling. Playfly operates an expansive portfolio of services with a data-driven and fan-focused approach to maximize revenue yield in key growth areas, such as media, sponsorship, ticketing, premium experiences and fan engagement offerings. Founded in September of 2020, Playfly Sports is now home to approximately 1,000 team members globally, dedicated to maximizing the impact of highly passionate local sports fans. The company has been named a Best Place to Work in Sports by Sports Business Journal, Front Office Sports, and Newsweek. To learn more, follow Playfly Sports on social media platforms or visit www.Playfly.com
10/10. Thank you!!
