PHILADELPHIA (August 4, 2021) – Playfly Sports, the sports marketing and media company driving digitally-based solutions, today announced a new 10-year agreement with Wichita State University. The multimedia rights partnership will commence at the start of the 2021-22 athletics year and will span management of all key athletics touchpoints, including both traditional and non-traditional assets.
The partnership with Wichita State dates back to 2013 when then-CBS Collegiate Sports Properties, proceeded by OUTFRONT, first obtained the multimedia rights for Athletics.
“We are thrilled to be continuing and building our relationship with Wichita State and the Shockers community,” said David Johnston, President of Playfly Sports Properties. “In our continued focus to create new value-added opportunities for our partners, we will continue elevating the Shockers brand in traditional as well as rapidly developing digital media spaces. We are confident this partnership will increase the level of excitement and strengthen the overall Wichita State Athletics experience for students, fans and alumni.”
“We have enjoyed our partnership with Playfly over the last several years and appreciate the relationship with them,” said Darron Boatright, Director of Athletics, Wichita State University. “As collegiate athletics continues to evolve, we feel it is important to have partners with specific knowledge and expertise in their areas of operations. We are happy to continue this relationship into the future.”
As part of the new agreement, Playfly Sports will continue to manage all in-venue and event sponsorships, promotions, and corporate hospitality. Sponsors will have new engagement opportunities that include new digital signage, an enhanced Shockers radio broadcast and official Athletics website, and other social media platforms. Playfly Sports will also make a number of strategic investments, including 80 feet of 4mm courtside LED tables, two-sided outdoor campus LED signage, and baseball backstop LED signage.
The extended and expanded agreement reflects Playfly’s commitment to fostering deep relationships with its collegiate partners. Now managing multimedia rights for 20 unique properties, Playfly is forging partnerships with a digital-first mindset to help elevate these brands with innovation and strategic sponsorships.
For more information about Wichita State Athletics please visit goshockers.com. Business interested in getting involved with Wichita State should reach out to Jim Kuznar, Group Vice President, at jim.kuznar@playfly.com or Mark Rogers, General Manager, at mark@shockersp.com.
###
About Playfly Sports
Playfly Sports is the full-service, leading sports marketing and media company that enables brands to engage with sports fans on a local, regional, and national level through scaled linear, digital, and experiential assets. Playfly Sports drives outcome-based solutions into 90-million households via more than 7,800 live U.S. broadcasts of MLB, NBA, and NHL games; and influences sports fans of all ages through the management of high school and college multimedia rights, uniform branding, and high-profile sports sponsorship platforms. The company introduces high school and college students to career development opportunities in esports through CSL Esports, operators of North America’s largest college esports league. Playfly Sports has the unique ability to partner, innovate, and advance the aspirations of athletes, brands, academic institutions, and sports fans across the U.S. Playfly Sports is Powered by Partnership. Visit Playfly Sports online at playfly.com and follow Playfly Sports on LinkedIn, Twitter, and Facebook: @PlayflySports.
