STATE COLLEGE, PA, September 12, 2025 — Amica Mutual Insurance Company, the nation’s longest-standing mutual auto insurer, has entered a new multiyear partnership with Penn State Athletics, making Amica the program’s Official Auto, Home and Life Insurance Partner.
The deal, which was brokered by Playfly Sports, the sports industry’s leading revenue maximization company and Penn State Athletics’ multimedia rightsholder, includes one of Penn State’s two apron field logo assets, premium signage throughout West Shore Home Field at Beaver Stadium and other athletics facilities, as well as two entitlements (football team arrival and signing day).
Through this partnership, Amica will connect with the Penn State fans and student-athlete community on multiple levels, reaching the 107,000 fans who regularly attend games at West Shore Home Field at Beaver Stadium and the millions of fans who tune in on television and radio. With hundreds of events each year and a fanbase topping 15 million nationwide, the Penn State Nittany Lions are one of the most celebrated college athletic programs in America. Penn State also boasts one of the largest and most active alumni networks in the world.
“This new partnership with Penn State Athletics allows Amica to strengthen our presence in Pennsylvania by connecting with and supporting Penn State’s powerhouse athletic programs,” said Ted Shallcross, President and CEO of Amica. “As an organization deeply committed to excellence, we’re thrilled to engage with Penn State’s passionate fan base.”
“Amica’s mission to create peace of mind and build enduring relationships closely aligns with the values that unite the Penn State community,” said Daniel Solomon, Vice President, Corporate Partnerships, Penn State Sports Enterprises. “Enduring relationships are at the heart of who we are, which makes this partnership a natural fit. We’re proud to welcome Amica as a partner, and to feature their logo on the field at iconic West Shore Home Field at Beaver Stadium. Together, we look forward to building connections that will benefit generations to come.”
Contact:
MediaCenter@Amica.com
Danae.Joumard@playfly.com
ABOUT AMICA INSURANCE
Amica is the longest-standing mutual insurer of automobiles in the U.S. A direct writer, Amica also offers home, life, marine and umbrella insurance, as well as annuities. Founded on principles of outstanding service, Amica creates peace of mind and builds enduring relationships with its customers. That mission is shared and supported by thousands of employees across the country. Visit Amica.com.
ABOUT PLAYFLY SPORTS
Playfly Sports, the sports industry’s leading revenue maximization company, drives growth for its partners across the sports ecosystem – including 2,000+ brands, 100+ professional teams, 65+ college athletic departments, all U.S. local sports networks and associated streaming platforms, and other marquee properties. Its fan engagement platform allows its partners to reach and engage over 85% of all U.S sports fans. Playfly builds and implements custom strategies across media, sponsorship, premium experiences, ticketing and fan engagement offerings through proprietary data, innovative technology and compelling storytelling. Playfly operates an expansive portfolio of services with a data-driven and fan-focused approach to maximize revenue yield in key growth areas, such as media, sponsorship, ticketing, premium experiences and fan engagement offerings. Founded in September of 2020, Playfly Sports is now home to approximately 1,000 team members located across 43 U.S. states and internationally dedicated to maximizing the impact of highly passionate local sports fans. The company has been named a Best Place to Work in Sports by Sports Business Journal, Front Office Sports, and Newsweek. To learn more, follow Playfly Sports on social media platforms or visit www.Playfly.com
