Casper, WY. (August 5, 2025)– Playfly Sports, the sports industry’s leading revenue maximization company, today announced a three-year partnership between the Wyoming High School Activities Association (WHSAA) and the Mountain States Ford Dealers, making Ford the official presenting sponsor of the WHSAA’s state championships and activities beginning August 2025.
Brokered by Playfly Sports, the agreement represents the first-of-its-kind commercial partnership for WHSAA and will play a key role in elevating the visibility of high school sports across Wyoming. The deal will also support WHSAA’s 70 member schools and thousands of student-athletes through meaningful sponsorship investment and enhanced community engagement.
“Our new partnership with the Local Ford Stores is a game-changer across the state of Wyoming for students and fans alike,” said Trevor Wilson, WHSAA Commissioner. “This will enable us to further promote our sports and shine more light on our talented students. We are grateful for Ford’s support.”
“Your Local Ford Stores are proud to be woven into the fabric of local sports,” said Travis Brown, Board Member of the Mountain States Ford Dealer Advertising Association. “We’re especially excited to support the Wyoming High School Activities Association as they are such an integral part of our local community, and we look forward to creating many unforgettable moments under the Wyoming sky.”
As presenting sponsor, Ford’s iconic oval logo will be featured along with the state championship logos, venue signage, and digital platforms, expanding the reach of the WHSAA brand and welcoming students, families, and fans to a more elevated game experience.
“It’s a great fit for all involved— the agreement aligns with our mission to create new opportunities for students and member schools while supporting Ford’s commitment to local communities across the state,” said Brent Vander Mey, Vice President, High School Associations for Playfly Sports Properties.
With Ford now leading as the largest partner, WHSAA’s sponsor roster continues to grow in both volume and impact with Playfly’s support, landing over 10 new brand deals in one year.
ABOUT PLAYFLY SPORTS
Playfly Sports, the sports industry’s leading revenue maximization company, drives growth for its partners across the sports ecosystem – including 2,000+ brands, 100+ professional teams, 65+ college athletic departments, all U.S. local sports networks and associated streaming platforms, and other marquee properties. Its fan engagement platform allows its partners to reach and engage over 85% of all U.S sports fans. Playfly builds and implements custom strategies across media, sponsorship, premium experiences, ticketing and fan engagement offerings through proprietary data, innovative technology and compelling storytelling. Playfly operates an expansive portfolio of services with a data-driven and fan-focused approach to maximize revenue yield in key growth areas, such as media, sponsorship, ticketing, premium experiences and fan engagement offerings. Founded in September of 2020, Playfly Sports is now home to approximately 1,000 team members located across 43 U.S. states and internationally dedicated to maximizing the impact of highly passionate local sports fans. The company has been named a Best Place to Work in Sports by Sports Business Journal, Front Office Sports, and Newsweek. To learn more, follow Playfly Sports on social media platforms or visit www.Playfly.com
ABOUT WYOMING HIGH SCHOOL ACTIVITIES ASSOCIATION
The mission of the Wyoming High School Activities Association, both as a service and regulatory organization, is to coordinate the efforts of its 70 member schools toward the ultimate objectives of interscholastic activities. Unification through the WHSAA provides the means for member schools to cooperate in protecting and enhancing their interscholastic programs to serve students more effectively. The WHSAA recognizes that the academic program must have top priority in the educational process. While promoting the importance of the activities program, the Association recognizes that activities should not overshadow the emphasis placed on classroom work, but that the two should go together.
ABOUT MOUNTAIN STATES FORD DEALER ASSOCIATION
The Mountain States Ford Stores are a collective of local dealerships dedicated to supporting community initiatives, sponsorships, and regional partnerships across Wyoming and the surrounding states.
