NEW YORK, NY (July 31, 2025) – Playfly Sports, the leader in local home team media sales, today announced an extension of its current relationship with Major League Baseball, making Playfly the third-party local sales partner for the Minnesota Twins, Cleveland Guardians and Colorado Rockies. Playfly will continue to serve as a national sales partner for those teams as well as for the San Diego Padres and Arizona Diamondbacks.
“While the broadcasting of live local sports continues to evolve, Playfly remains as the go-to partner for every professional baseball, basketball and hockey team across the U.S.,” said Playfly CEO Craig Sloan. “We appreciate MLB’s confidence in Playfly’s unique ability to drive revenue for teams and to connect brands with the highly-engaged live, local fan, which data supports to be the most valuable in all of sports as their emotional connection to the content creates a superior advertising environment.”
For over three decades, Playfly has connected brands with local MLB fans, leveraging its deep market expertise. Additionally, Playfly’s proprietary “Home Team Sports” model offers a seamless, turnkey solution at scale for brands to engage with every local fan on any given night, which is critically important in today’s media and marketing ecosystem.
“Playfly continues to be an important partner for Major League Baseball and our teams,” said Noah Garden, Major League Baseball Deputy Commissioner, Business & Media. “Brands are able to access Playfly’s national footprint while engaging with baseball fans locally in every market which remains a vital part of the baseball community. It is a model that works well regardless of how or where the games are broadcast.”
Beyond Major League Baseball, Playfly provides brands with access to all live local NBA, NHL and WNBA games across all distribution outlets available including broadcast, CTV, cable, satellite platforms, including NBC Sports Regional Networks and Main Street Sports Group’s FanDuel Sports Network, independent networks like Marquee, MASN, Monumental, NESN, SNY, SportsNet LA, YES, MSG, ROOT Sports, Space City as well as new partners Chicago Sports Network, Rangers Sports Network, Scripps, Tegna, Gray Media, CBS and Victory Plus. Playfly also sells valuable inventory on streaming platforms for these teams across the country.
ABOUT PLAYFLY SPORTS
Playfly Sports is a sports media, marketing and technology business centered around the team, league, brand, and network. Believing in ‘Fandom as a Service’ and focusing on a consultative, data driven approach to Reach, Engage, Monetize, and Measure fandom gives the company’s partners and brands a competitive advantage. Playfly connects more than 2,000 brand partners with approximately 83% of all U.S. sports fans. Through the proprietary platform the business delivers scalable, data-oriented marketing, technology, and media solutions with capabilities including exclusive MMR management, sponsorship sales and activation, streaming, consulting, ticket/premium sales, all along with new revenue-driving platforms and technologies. Founded in September of 2020, Playfly Sports is now home to approximately 1,000 team members located across 43 U.S. states dedicated to maximizing the impact of highly passionate local sports fans. Follow Playfly Sports on social media @PlayflySports or visitwww.playfly.com.
