TACOMA, WA / BERWYN, PA (July 30, 2025) – Tacoma Public Schools (TPS) and Playfly Sports, the sports industry’s leading revenue maximization company, have announced a multi-year multimedia rights partnership. Playfly will manage the scoreboard advertising and sponsorship rights surrounding athletics for TPS’s high schools and public assembly facilities effective immediately, enabling it to utilize its extensive and renowned sponsorship, marketing, and media solutions to expand Tacoma’s reach and impact.
“We are excited about the possibilities of this partnership,” said Josh Garcia, Superintendent, Tacoma Public Schools. “This will enable us to collaborate with community businesses in support of students. The funds received through advertising will directly support athletic programming across the district.”
TPS is home to 58 schools including five high schools: Foss, Lincoln, Mount Tahoma, Silas, and Stadium. Its high schools boast a rich legacy of athletic achievement, with highlights including Lincoln High School’s back-to-back state basketball titles, Mount Tahoma High’s historic football championships, and Silas High’s record 24 consecutive state swimming titles. Notable alumni such as NFL stars Lawyer Milloy, Jon Kitna, Marcus Trufant, and Ahmad Rashad, along with Olympic champions Kaye Hall, Leo Randolph, and Sugar Ray Seales, underscore the district’s reputation for athletic excellence.
“We are honored to partner with Tacoma Public Schools to elevate the impact of high school sports across Tacoma and Pierce County,” said Brent Vander Mey, Vice President – High School Associations for Playfly Sports Properties. “Through this initial agreement, we aim to bring innovative sponsorship, marketing, and media solutions that will not only expand the reach of the TPS brand but also enhance the experiences of student-athletes and their communities. This partnership reflects our commitment to fostering growth and creating new opportunities within the high school sports ecosystem.”
TPS joins a growing portfolio of over 60 major NCAA Division I post-secondary athletic programs, state high school athletic associations and Canadian school sports properties that are managed by Playfly through integrated capabilities that expand beyond traditional multimedia rights including naming rights and valuation consulting, digital technology offerings, unique sponsorship innovations, and hospitality.
ABOUT TACOMA PUBLIC SCHOOLS
Tacoma Public Schools (TPS) is one of the largest school districts in Washington state, serving more than 28,000 students preschool through grade 12 across 58 schools . With a mission in partnership with parents and community to provide a comprehensive educational experience that is rigorous, individualized and enables students to contribute to a changing and diverse world. TPS offers a wide range of innovative programs including Montessori, International Baccalaureate, Advanced Placement, STEAM, dual language immersion, and Career and Techinical Education courses that are preparing students for the future.
For more information, visit www.tacomaschools.org.
ABOUT PLAYFLY SPORTS
Playfly Sports, the sports industry’s leading revenue maximization company drives, growth for its partners across the sports ecosystem – including 2,000+ brands, 100+ professional teams, 65+ college athletic departments, all U.S. local sports networks and associated streaming platforms, and other marquee properties. Its fan engagement platform allows its partners to reach and engage over 85% of all U.S sports fans. Playfly builds and implements custom strategies across media, sponsorship, premium experiences, ticketing and fan engagement offerings through proprietary data, innovative technology and compelling storytelling. Playfly operates an expansive portfolio of services with a data-driven and fan-focused approach to maximize revenue yield in key growth areas, such as media, sponsorship, ticketing, premium experiences and fan engagement offerings. Founded in September of 2020, Playfly Sports is now home to approximately 1,000 team members located across 43 U.S. states and internationally dedicated to maximizing the impact of highly passionate local sports fans. The company has been named a Best Place to Work in Sports by Sports Business Journal, Front Office Sports, and Newsweek. To learn more, follow Playfly Sports on social media platforms or visit www.Playfly.com.
