DENVER (July 1, 2025) — The Colorado Rockies and York Space Systems (York), a Denver-based leader in aerospace and defense technology, today announced a historic jersey patch partnership beginning July 1, 2025, and continuing through the 2030 MLB season.
With this announcement, York becomes the first aerospace company in history to partner on a jersey patch deal across any professional sport—a groundbreaking moment that links the frontier of space with the heart of Major League Baseball.
The patch, measuring approximately 4 inches wide by 2.2 inches high, will display the York logo – ‘York Space Systems’ in white lettering on a black background for all Rockies jerseys. It will be featured on the left sleeve for right-handed batters, the right sleeve for left-handed batters, the throwing arm for all pitchers and the left sleeve for coaches.
The 5.5-year partnership was brokered by Playfly Sports, the sports industry’s leading revenue maximization company, in collaboration with the Rockies.
Founded in 2012 by aerospace executive Dirk Wallinger, York is a defense technology company transforming how the United States builds and operates space-based capabilities. As the leading providers of space solutions to the U.S. government, York builds and delivers fully integrated, mission-ready systems from its six facilities in the Denver metro area, and five other locations nationally. The partnership reflects York’s position as a driving force in the space industry, and its ongoing commitment to Colorado and the community that’s supported its growth.
“This partnership marks a first for our industry, and a powerful reflection of what York stands for,” said Wallinger, Founder and CEO of York. “It’s about celebrating Colorado’s spirit of innovation, connecting with a broader audience, and making it clear that the space economy is growing fast, and it’s being built at home.”
The York logo will make its on-field debut on all Colorado Rockies home, away, and alternate jerseys beginning July 1, aligning with the start of the second half of the 2025 MLB season. Beyond the jersey patch, the expansive partnership establishes York as the exclusive aerospace partner of the Colorado Rockies, unlocking a dynamic portfolio of media, branding, and community engagement elements. These include TV content, commercial placements, and social and digital storytelling celebrating space and defense innovation.
At Coors Field, fans will see York-branded in-venue signage, including prominent third baseline and LED placements, and the naming entitlement of the Suite Level beginning in 2026. York will also serve as presenting sponsor of the Rockies’ “Wire Cam” broadcast feature, delivering a unique perspective on the game when viewers watch the Rockies.
Community impact is a cornerstone of the partnership, with York presenting an annual suite of STEM-focused youth and educational initiatives, including STEM Day, Rockies annual charity night and the Rockies charity golf tournament. Custom aluminum concession cups beginning in 2026 and McGregor Square integrations further extend York’s footprint into the gameday experience.
“We’re thrilled to welcome York to the Rockies family for many years to come,” said Walker Monfort, Executive Vice President for the Colorado Rockies. “This partnership not only breaks new ground in sports marketing, but it also unites two Denver-based organizations committed to achieving our goals together. We’re excited for the next chapter of Rockies baseball which begins with York today.”
As the sports world and space sector converge in a highly visible and meaningful way, this deal underscores a bold, shared vision between York, the Rockies, and Playfly Sports: honoring roots and embracing innovation.
“York and the Colorado Rockies are setting a new precedent for how transformative companies engage with passionate sports audiences,” said Paul Asencio, Executive Vice President of Global Partnerships at Playfly Sports. “We’re proud to bring this first-of-its-kind deal to life and showcase the power of strategic partnerships that transcend traditional boundaries.”
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ABOUT COLORADO ROCKIES
The Colorado Rockies are a Major League Baseball franchise based in Denver, Colorado. Established in 1993 as an expansion team, the Rockies compete in the National League West Division and play their home games at Coors Field, renowned for its unique high-altitude environment. The team has made five postseason appearances, including a National League pennant in 2007. Known for their passionate fan base and commitment to community engagement, the Rockies continue to be a cornerstone of Denver’s vibrant sports culture.
ABOUT YORK SPACE SYSTEMS
York Space Systems is a defense technology company transforming how the United States builds and operates space-based capabilities. As one of the leading providers of space solutions to the U.S. government, York delivers fully integrated, mission-ready systems, combining high-performance spacecraft, software-defined operations, and ground-based autonomy, at unmatched speed and value.
With a foundation in high-rate manufacturing and systems-level integration, York is driving the convergence of hardware, software, and mission autonomy to redefine how the U.S. executes national defense from space. By enabling real-time intelligence and resilient, scalable infrastructure, York empowers a smarter, faster, and more adaptive defense posture. Learn more at http://www.YorkSpaceSystems.com
ABOUT PLAYFLY SPORTS
Playfly Sports, the sports industry’s leading revenue maximization company, drives growth for its partners across the sports ecosystem – including 2,000+ brands, 100+ professional teams, 65+ college athletic departments, all U.S. local sports networks and associated streaming platforms, and other marquee properties. Its fan engagement platform allows its partners to reach and engage over 85% of all U.S sports fans. Playfly builds and implements custom strategies across media, sponsorship, premium experiences, ticketing and fan engagement offerings through proprietary data, innovative technology and compelling storytelling. Playfly operates an expansive portfolio of services with a data-driven and fan-focused approach to maximize revenue yield in key growth areas, such as media, sponsorship, ticketing, premium experiences and fan engagement offerings. Founded in September of 2020, Playfly Sports is now home to approximately 1,000 team members located across 43 U.S. states and internationally dedicated to maximizing the impact of highly passionate local sports fans. The company has been named a Best Place to Work in Sports by Sports Business Journal, Front Office Sports, and Newsweek. To learn more, follow Playfly Sports on social media platforms or visit www.Playfly.com
