ATLANTA, GA – Utah State Athletics and Playfly Aspire have announced a strategic partnership focused on elevating fan engagement and maximizing revenue opportunities for Aggie Athletics. Playfly Aspire’s on-site staff will drive premium and general ticket sales as well as incremental growth in Big Blue Club donations. Group Vice President, and 10-year Playfly Aspire veteran, Justin Morelli, will support the partnership.
Playfly Aspire will optimize Utah State’s ticket and donation related revenue growth through data-driven recommendations around ticket pricing, fan experiences, and marketing campaigns via its in-house consulting team.
Diana Sabau, Vice President & Athletics Director of Utah State, on the partnership with Playfly Aspire:
Chad Cardinal, Senior Vice President and Head of Playfly Aspire Properties, expressed enthusiasm on serving Utah State:
About Utah State Athletics
Utah State University, located in Logan, Utah, competes in 16 NCAA Division I varsity sports. The Aggies are currently members of the Mountain West Conference and will join the Pac-12 Conference on July 1, 2026. Utah State’s men’s basketball team has won multiple conference championships and made several NCAA tournament appearances. The football program has won six bowl games, secured the 2012 WAC Championship, and twice secured top 25 national rankings.
About Playfly Aspire
Playfly Aspire is an award-winning sports and entertainment marketing firm, recognized as a top employer in the industry by Forbes and Front Office Sports. Renowned for innovative consulting, ticket sales, and partnership services, Playfly Aspire pioneered the outsourced ticket sales niche, revolutionizing with its first Fan Relationship Management Center (FRMC) at Georgia Tech in 2009. Over the past 15 years, more than 300 collegiate and professional sports properties have trusted Playfly Aspire to drive revenue, attendance, and enterprise-value growth through strategic consulting and research, sales and service training, and best-in-industry fan relationship management.
For more information about Playfly Aspire, visit: www.playflyaspire.com and follow us on all our social media channels, Instagram, Facebook, LinkedIn, and Twitter.
For project and partnership inquiries, contact: Joe Kronander at joe.kronander@playfly.com
