North Dakota State and Playfly Aspire Agree to Multi-Year Partnership

ATLANTA, GA (April 3, 2025) – Recent FCS Champions, North Dakota State University (NDSU), and Playfly Aspire have announced a revenue generation partnership. Playfly Aspire will establish an on-campus team dedicated to generating new ticket sales, optimizing ticket package renewals, and uncovering incremental donation support for NDSU Athletics. Playfly Aspire will also provide NDSU with best-in-class consulting support to ensure the Bison make data-driven decisions around venue and event enhancements.

Playfly Aspire has now partnered with three properties in the Missouri Valley Football Conference. Past conference experience includes successful ticket revenue growth, seat-related and annual fund gift procurement, and the fair market evaluation of new premium inventory.

Matt Larsen, Director of Athletics at North Dakota State University, shared his thoughts on the partnership:

“Working with Playfly Aspire is an exciting opportunity for Bison Athletics as we continue to enhance our ticketing operations and fan engagement. Their expertise will bring valuable insights and help us enhance the experience for our supporters while strengthening our connection to the Fargo community and beyond.” 

Chad Cardinal, Senior Vice President and Head of Playfly Aspire Properties, voiced his enthusiasm for this partnership:

“The opportunity and the people we’ll be locking arms with at NDSU are first class. Earning NDSU leadership’s trust is meaningful. Using best practices with a customized, local approach, we will elevate the fan and prospect experience alongside our new Bison teammates. Relationships and results define us, and we take pride in both. We can’t wait to connect, grow, and serve our teammates, fans, and community.”

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About North Dakota State University

North Dakota State University sponsors 16 NCAA Division I teams, who compete mostly within the Summit League. The Bison football team competes in the Missouri Valley Football Conference, while the wrestling team is an affiliate member of the Big 12 Conference. NDSU has secured 30 NCAA national championships across both Division I and Division II levels, with the football program capturing its record-setting 10th FCS national title in 2024.

Stay updated on all team news and events by following NDSU on social media: Twitter (X), Instagram, and Facebook.

About Playfly Aspire

Playfly Aspire is an award-winning sports and entertainment marketing firm, recognized as a top employer in the industry by Forbes and Front Office Sports. Renowned for innovative consulting, ticket sales, and partnership services, Playfly Aspire has pioneered the outsourced ticket sales niche since establishing its first Fan Relationship Management Center (FRMC) at Georgia Tech in 2009. Over the past 15 years, more than three hundred collegiate and professional sports properties have trusted Playfly Aspire to drive revenue, attendance, and enterprise-value growth.

For more information about Playfly Aspire, visit www.theaspiregroupinc.com and follow us on Instagram, Twitter (X), LinkedIn, and Facebook.

For project and partnership inquiries, contact: Joe Kronander at joe.kronander@playfly.com

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