COLLEGE STATION, TEXAS / BERWYN, PA (February 28, 2025) – Texas A&M University Athletics, part of a world-class educational institution with over 80,000 current students and one of the largest alumni bases in the world, and Playfly Sports, the leading revenue maximizer of the sports industry, today announced they have agreed to a 15-year multimedia rights (MMR) partnership. Playfly will work closely with Texas A&M to execute a dynamic custom strategy focused on driving significant commercial growth, including Name, Image and Likeness (NIL), entitlements, premium hospitality, emerging categories, and other opportunities.
“We are entering a new era of collegiate athletics and Texas A&M is positioned to be a strong leader,” said Trev Alberts, Texas A&M Director of Athletics. “This partnership with Playfly reflects our commitment to innovation, maximizing our revenue potential, and providing new opportunities for our student-athletes, fans, and corporate partners. Our ability to find and grow, approved, fair market NIL deals to organically grow our cap will be critically important. With a focus on NIL, premium experiences, and strategic partnerships, we are excited about the transformative impact this collaboration will have on our programs, our university, and the entire Aggie Network.”
An industry leader in revenue maximization, Playfly will drive incremental growth for Texas A&M Athletics through fan engagement, content creation, fan data activations, and the development of new partnerships, events and experiences. Playfly will combine its MMR expertise with a host of proprietary media, marketing, and technology solutions, including member-based services, game-day activations, and other custom strategies, to further cultivate fan relationships and revenue growth.
“Texas A&M is clearly at the forefront in the near-constant evolution of collegiate athletics, and we intend to serve as a key driver in further bolstering and monetizing its powerhouse brand,” said Christy Hedgpeth, President of Playfly Sports Properties. “It is particularly compelling to partner with Trev and his team because we share a strong belief that commercial modernization is an absolute imperative for future success in college sports.”
Playfly will deploy a powerful combination of local, regional, and national sales teams, including many who are already deeply entrenched in the Texas Triangle formed by the state’s four main urban centers of Dallas-Fort Worth, Houston, San Antonio and Austin. This sales engine will identify untapped revenue sources and yield new brand partnerships. Playfly will utilize its data-driven methodology to capitalize on one of Texas A&M’s most valuable assets, the 12th Man Foundation, The Association of Former Students and its global Aggie Network, tapping into the University’s passionate alumni and expansive fan base to create unprecedented levels of engagement across Aggie athletic programs.
CONTACT:
Alan Cannon
Executive Associate Athletics Director, External Operations
Texas A&M University
(E) acannon@athletics.tamu.edu
Kyle Gurganious
Director, Marketing and Communications
Playfly Sports
(E) kyle.gurganious@playfly.com
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ABOUT TEXAS A&M ATHLETICS | HOME OF THE 12th MAN
One of the most successful Athletics Departments in the nation, Texas A&M ranked No. 6 in the most recent LEARFIELD Directors’ Cup standings and is one of 11 Division I institutions nationally to finish in the top 25 of the prestigious ranking of athletics success for at least 18 consecutive years. For more information, go to www.12thMan.com.
ABOUT PLAYFLY SPORTS
Playfly Sports, the sports industry’s leading revenue maximization company drives growth for its partners across the sports ecosystem – including 2,000+ brands, 100+ professional teams, 65+ college athletic departments, all U.S. local sports networks and associated streaming platforms, and other marquee properties. The company uses its comprehensive and proprietary fan engagement platform to help its partners reach and engage over 85% of all U.S sports fans. Playfly builds and implements custom strategies across media, sponsorship and experiential for each of its partners by utilizing its own proprietary data, technology and storytelling. Playfly operates an expansive portfolio of services with a data-driven and fan-focused approach to maximize revenue yield in key growth areas, such as media, sponsorship, ticketing, premium experiences and fan engagement offerings. Founded in September of 2020, Playfly Sports is now home to approximately 1,000 team members located across 43 U.S. states and internationally dedicated to maximizing the impact of highly passionate local sports fans. The company has been named a Best Place To Work In Sports by Sports Business Journal, Front Office Sports, and Newsweek. To learn more, follow Playfly Sports on social media platforms or visit www.Playfly.com.
