NEW YORK (Feb. 5, 2025) – Playfly Sports, the Fan-Focused and Data-Driven leader in sports media, marketing, and technology, today announced the recent hire of seasoned sales executive, Paul Asencio, as Executive Vice President of Global Partnerships. In this role, Asencio will execute the go-to market strategy for key Playfly commercial opportunities, reporting directly to CEO Craig Sloan.
Asencio’s responsibilities include spearheading global sales initiatives and presenting the company’s comprehensive sports strategy to top-tier brands. He will secure enterprise-level partnerships, secure high-value deals across Playfly’s commercial ecosystem, and leverage an extensive network of relationships to drive incremental monetization and expand Playfly’s strategic market presence.
“Paul’s proven track record of building successful and lucrative partnerships will make him an invaluable asset to Playfly as we continue our upward growth trajectory,” said Sloan. “The addition of his unique skillset underscores our commitment to attracting top industry talent to support Playfly’s rapid expansion and continue delivering unmatched value to our partners.”
Asencio joins Playfly with over 25 years of experience in revenue generation and client relationship management. Throughout his career, Paul has forged some of the largest major deals across the sports landscape including high-profile clients like AB/InBev, Citi, DraftKings and Verizon. As Chief Revenue Officer at Williams Racing (F1), he drove a 150% increase in commercial partnerships in just one year, and his tenure at UFC delivered unprecedented revenue growth during a pivotal time for the sport. Asencio’s extensive expertise across partnership sales, licensing, merchandising, e-commerce, and sponsorship will unlock new growth opportunities and revenue for Playfly.
“I share Playfly’s commitment to deploying data-driven sales strategies and fostering client relationships to further expand the company’s reach and fuel revenue growth,” said Asencio. “I look forward to working closely with Craig Sloan and the leadership team on forging impactful partnerships that enhance the sports experience for fans and partners alike.”
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ABOUT PLAYFLY SPORTS
Playfly Sports is a sports media, marketing and technology business centered around the team, league, brand, and network. Believing in ‘Fandom as a Service’ and focusing on a consultative, data driven approach to REACH, ENGAGE, MONETIZE AND MEASURE FANDOM gives the company’s partners and brands a competitive advantage. Playfly connects more than 2,000 brand partners with approximately 85% of all U.S. sports fans. Through the proprietary platform the business delivers scalable, data-oriented marketing, technology, and media solutions with capabilities including exclusive MMR management, sponsorship sales and activation, streaming, consulting, ticket/premium sales, all along with new revenue-driving platforms and technologies. Founded in September of 2020, Playfly Sports is now home to approximately 1,000 team members located across 43 U.S. states and internationally dedicated to maximizing the impact of highly passionate local sports fans. The company has been named a Best Place To Work In Sports by Sports Business Journal, Front Office Sports, and Newsweek. Follow Playfly Sports on social media @PlayflySports or visit www.playfly.com.
