BATON ROUGE, LA. (June 16, 2023) – Playfly Sports Properties, the collegiate and high school state association properties division of Playfly Sports, today announced a six-year partnership extension with Louisiana State University Athletics. The six-year extension pushes the partnership to a 10-year total, expiring in June of 2032. The multimedia rights partnership will continue to span the management of all key athletics marketing touchpoints, including both traditional and non-traditional assets, as well as increased support in emerging areas such as tech and name, image, and likeness (NIL) education.
The partnership with LSU dates back to 2005 when then-CBS Collegiate Sports Properties, proceeded by OUTFRONT, first obtained the multimedia rights for LSU Athletics.
“The long-standing partnership we’ve developed with LSU has been a great showcase of growth and commitment to fandom,” said Christy Hedgpeth, President of Playfly Sports Properties. “LSU has always been a world-class brand with a passionate, far-reaching fan base and sustained, championship-level success. We are thrilled to continue our partnership and look forward to expanding our relationship for years to come.”
“The brand of LSU Athletics has never been stronger, and our continued partnership with Playfly ensures we will remain at the forefront of collegiate athletics for years to come,” said Keli Zinn, LSU’s Executive Deputy Director of Athletics and Chief Operating Officer. “We are thrilled to be working with Playfly to offer unparalleled opportunities for our student-athletes and an experience for fans that is second to none.”
As part of the new agreement, Playfly Sports will continue to manage corporate sponsorships including in-venue and event sponsorships, promotions and corporate hospitality. In addition, Playfly’s team will leverage its network of third-party industry leaders to increase support for developing technology integrations via groups such as Wit Sports, charged with bolstering lead generation campaigns, WMT Digital, engineers behind the department’s official app and website, and Sport & Story, whose work with LSU Athletics has helped power the LSU GOLD subscription content service.
As NIL continues to evolve, Playfly has worked alongside Altius Sports Partners to bring educational resources and programming to benefit both LSU Athletics staff and student-athletes to successfully navigate the landscape.
The extended and expanded agreement reflects Playfly’s commitment to fostering deep relationships with its collegiate partners. Now managing multimedia rights for nearly 40 unique properties, Playfly is forging partnerships with an innovation-first mindset to help elevate these brands with data-driven and strategic sponsorships.
For more information about LSU Athletics please visit https://lsusports.net/. Brands interested in getting involved with LSU Athletics should reach out to Garrett Altier, Director of Sales, at Garrett@lsusp.com.
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About LSU Sports Properties
LSU Sports Properties is the locally-based, exclusive multimedia rightsholder for LSU Athletics. As a part of the Playfly Sports Properties portfolio of nearly 40 collegiate and high school state association properties, the LSU Sports Properties team connects brands to LSU’s passionate and deeply-rooted fanbase. Through broadcast, in-arena, experiential, and technology-based marketing and media solutions, Playfly Sports Properties’ fully scalable platform provides marketers unparalleled access to the most highly engaged audiences on a local and national level. Playfly Sports Properties is a division of Playfly Sports.
Connect with the LSU Sports Properties team by visiting www.playfly.com/properties.
