Playfly Insights is a leading provider of thought leadership, fan data and insights to the sports industry. We compile and produce full-scope analytics and studies, as brands and partners alike seek to share their stories. Inside and outside the sports industry, clients look to Playfly to understand what makes fans tick. From consumer buying habits to values and motivators, we know fandom. Decision-makers in clubhouses, boardrooms, and newsrooms leverage our data insights to uncover fan trends, preferences, and behaviors. Our data and analysis help them better understand the sports fandom landscape and deliver on business objectives. Increase brand awareness, maximize ROAS, activate new audiences, and more with data-backed solutions from Playfly Insights.
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The Playfly FanScore (PFS) is the first actionable and insightful sports ranking index geared to marketers and sports business leaders. PFS is a fresh perspective to understanding fan value based on our proprietary factors:
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Fan Passion
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Fan Receptivity
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Fan Marketplace
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Download Our Fan Score Reports:
