Playfly Sports is a leading provider of thought leadership, fan data and insights to the sports industry. We are experts in local sports fandom: from fan behaviors and values to individual markets to sports marketing assets to valuations to revenue maximization.
Playfly Insights compiles and produces full-scope analytics and studies, as brands and partners alike seek to share their stories. Inside and outside the sports industry, clients look to Playfly to understand what makes fans tick. From consumer buying habits to values and motivators, we know fandom. Decision-makers in clubhouses, boardrooms, and newsrooms leverage our data insights to uncover fan trends, preferences, and behaviors. Our data and analysis help them better understand the sports fandom landscape and deliver on business objectives. Increase brand awareness, maximize ROAS, activate new audiences, and more with data-backed solutions from Playfly Insights.
Reach out to Playfly Insights today to get your own custom study.
Playmakers: Playfly Sports Podcast Series
Through Playmakers, we’re bringing you exclusive insights, perspectives, and expertise from our industry-leading executives as they tackle some the biggest challenges, and opportunities, in the business of sports.
Stay tuned for more leadership perspectives and behind-the-scenes discussions that shape the future of sports business!
EPISODE 1: Christy Hedgpeth, President of Playfly Sports Properties
EPISODE 2: Gregg Liebman, Head of Insights at Playfly Sports
EPISODE 3: Chad Copher, SVP GM of Playfly Media
EPISODE 5: Jason Frandi, Sr. Director of National Sales / Jon Bishop, VP of Playfly Max
EPISODE 6: John Kristick, Co-Head of Playfly Sports Consulting
EPISODE 7: Julie Simmons and Rashid Ghazi, Co-Founders of Paragon Marketing Group
Fanscore Business Reports
Written by Playfly’s subject matter experts, our Fanscore Business Reports explore the evolving landscape of local sports media. Each report provides insights, data, and analysis to help industry professionals stay informed on the latest trends, innovations, and shifts shaping the business of sports.
- MARCH 2025: Modernizing the Business of College Sports
- OCTOBER 2025: Reframing the Local Sports Opportunity
- A podcast of this report is available on Spotify and Apple Podcasts
- OCTOBER 2025: The Acceleration of Owned IP Events
- A podcast of this report is available on Spotify and Apple Podcasts
Playfly FanScore: Powered by Vision Insights
The Playfly FanScore is the first actionable and insightful sports ranking index geared to marketers and sports business leaders. It is a fresh perspective to understanding fan value based on our proprietary factors:
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Fan Passion
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Fan Receptivity
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Fan Marketplace
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Download Our Fan Score Reports:
