(SANTA ANA, CA / BERWYN, PA) – Mater Dei High School is proud to announce a new three-year agreement with Fire Wings, naming the popular restaurant brand as “The Official Chicken Tender Partner of Mater Dei Athletics.” Facilitated through Playfly Sports, Mater Dei’s exclusive multimedia rights partner, the initiative runs from 2025 through 2028 and reflects a shared commitment to excellence, tradition, and school spirit.
This partnership connects Fire Wings with one of the nation’s most respected high school athletic programs. More than a sponsorship, it reflects a shared commitment to excellence, leadership, and community impact. Mater Dei and Fire Wings embody teamwork, consistency, and a drive to bring people together, whether it’s through championship performances or bold flavors.
As part of the collaboration, Fire Wings will receive prominent exposure across Mater Dei’s athletic venues, gameday experiences and digital platforms, including on-site signage, videoboard features, digital programs, experiential activations and social media integrations. The partnership will engage Mater Dei’s powerful network of students, families, alumni, and fans throughout Orange County and beyond, reinforcing Fire Wings’ position as a community-first brand that fuels passion, pride, and connection both on and off the field. Fire Wings aims to build authentic visibility among Mater Dei students, families, alumni, and fans while supporting programs that inspire the next generation of leaders and athletes.
“Mater Dei is more than a school; it is a cornerstone of our community,” said Heidi Sy, current Mater Dei parent and owner of Fire Wings. “As both a parent and a local business owner, I’m proud for Fire Wings to partner with an institution that fosters excellence, character, and connection in the next generation.”
This announcement also underscores Mater Dei’s ongoing commitment to cultivating meaningful relationships with local businesses that share its mission and values. Together, Fire Wings and Mater Dei will continue to promote excellence, service, and Monarch pride that extend far beyond athletics.
Khaled Holmes ’08, Director of Development – Athletics, shared, “We’re thrilled to welcome Fire Wings into the Mater Dei family. Their values-driven mindset and enthusiasm for building connections perfectly complement our mission of Honor, Glory, and Love. This partnership goes beyond sponsorship and it celebrates what it means to be a Monarch.”
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Founded in 2015, Fire Wings is a fast-casual restaurant brand built on bold flavors, high-quality ingredients, and a community-first culture. With 21 unique wing flavors, crave-worthy sides, and a fun, energetic environment, Fire Wings delivers a food experience that’s as exciting as it is delicious. For more information, visit firewings.com
Mater Dei High School is a Catholic, co-educational, college preparatory high school of the Diocese of Orange, California. Our mission is to provide a holistic education rooted in Catholic faith, values, and the tradition of Honor, Glory, and Love. We are renowned for being a warm, welcoming, and diverse community where students flourish academically, athletically, artistically, and spiritually while embodying servant leadership. We empower our students to develop into ethical and inspirational leaders who positively impact their communities and the world.
ABOUT PLAYFLY SPORTS
Playfly Sports, the sports industry’s leading revenue maximization company, drives growth for its partners across the sports ecosystem – including 2,000+ brands, 100+ professional teams, 65+ college athletic departments, all U.S. local sports networks and associated streaming platforms, and other marquee properties. Its fan engagement platform allows its partners to reach and engage over 85% of all U.S sports fans. Playfly builds and implements custom strategies across media, sponsorship, premium experiences, ticketing and fan engagement offerings through proprietary data, innovative technology and compelling storytelling. Playfly operates an expansive portfolio of services with a data-driven and fan-focused approach to maximize revenue yield in key growth areas, such as media, sponsorship, ticketing, premium experiences and fan engagement offerings. Founded in September of 2020, Playfly Sports is now home to approximately 1,000 team members located across 43 U.S. states and internationally dedicated to maximizing the impact of highly passionate local sports fans. The company has been named a Best Place to Work in Sports by Sports Business Journal, Front Office Sports, and Newsweek. To learn more, follow Playfly Sports on social media platforms or visit www.Playfly.com
